Target Customer: Distributors & Suppliers in the $100,000 – $10,000,000 range. Suppliers of corporate gifts and incentive products and services and distributors that offer these products.
The Solution: The IMA positions promotional products as a key tool within broader incentive and engagement strategies. It offers research and best practices that validate the ROI and behavioral impact of tangible rewards (like branded merchandise).
Provides education, certification, and thought leadership that help distributors and suppliers align with corporate incentive programs.
The association also creates networking and collaboration opportunities between promotional product professionals and buyers of incentive solutions (e.g., HR, marketing, and sales leaders).
Value Proposition: IMA is a professional trade organization that represents companies involved in using incentives—such as rewards, recognition programs, and promotional products—to motivate employees, sales channels, and customers. Its mission is to promote the effectiveness of incentive marketing and provide education, research, and networking for its members.
Costs: Many resources are fee online. If they wanted to join as a member, the cost is $500 per year.
Terms: Free resources are available any time. Memberships are for one calendar year.