Incentive Merchandise To Reward & Appreciate (IMRA) has announced the relaunched version of its IMRA Brand Search tool. The tool is intended to help companies explore their local incentive merchandise brands while filtering their search by product category.

  • IMRA is a Strategic Industry Group of the Incentive Marketing Association
  • Dedicated primarily to advancing the distributor rep/supplier relationship while promoting the use of brand name products within incentive programs, the association has crossover membership and a number of shared interests with PPAI.


The search tool can be accessed and experienced for free here.

Enhance Reps’ Participation Experience

If IMRA can assist or ultimately facilitate a relationship between a distributor rep and a supplier within the incentive purview, then it has made a meaningful impact as an association. A search tool like this one, designed to meet the specific criteria of its members, can make connections that otherwise might never have been possible.

  • The search tool has access to large network of industry suppliers and streamlines direct sales contracts for top brands featured products.


“I really appreciate the brand search because, between the search function and RepLink, I can support my clients with the name-brand products they are looking for efficiently,” says Hilary Feder, president of Hilary’s Gifts. “This creates value for them and a meaningful experience with my company and me.”

The functionality of the tool also allows for reps to search for brands specific to searches like “luxury gifts,” “premium merchandise” or “memorable brand experiences.”

The right rep can help program managers choose the best products, apply them in the right context and create a stronger participant experience. This search and rep lookup tool makes that connection possible.”

Jeffrey Brenner

Director of Special Markets/Military, Seiko Watch of America

“As a premium supplier, we look to companies running incentive, loyalty, recognition and rewards programs to seamlessly find premium reps who understand this market and know how to position our products effectively,” says Jeffrey Brenner, director of special markets/military at Seiko Watch of America. “The right rep can help program managers choose the best products, apply them in the right context and create a stronger participant experience. This search and rep lookup tool makes that connection possible.”

Becoming available to potential business partners without having to do any outreach is a tremendous asset, and it’s one that becomes only more useful in a search tool as more users take advantage of its convenience.

“We need stronger ways to connect with organizations looking to maximize the impact of their loyalty, incentive and recognition programs,” says Joe Gabler, senior account executive at Major Brands Group. “Our goal is to let them know we’re here, based in and dedicated to their region, and easy to reach.

“Engaging the services of one or more rep agencies is a cost-effective way to open doors to multiple product categories, established brands and products that enhance their participant experience. This search and rep lookup tool does exactly that.”