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PromoWire (3/31-4/1)

News And Notes From Around The Industry

Storm Creek To Host Sustainability Webinar & End User Sustainability Event

1/6

BELLA+CANVAS Named Official Blanks Provider For Coachella

2/6

commonsku Announces Speaker Lineup For skucamp 2026

3/6

BamBams Adds New Sales Rep For Texas

4/6

Dryvve Promotes Josh Gosselin To GM

5/6

Imperial's College Collection Expands To 19 Schools

6/6

PromoWire

Storm Creek To Host Sustainability Webinar & End User Sustainability Event

Storm Creek (PPAI 438091, Gold), PPAI 100’s No. 33 supplier, is marking Earth Month with a series of initiatives designed to educate, engage and empower both distributors and end users around responsible purchasing and authentic sustainability.

On April 16 at 1 p.m. CT, Storm Creek will partner with PPAI to present a live webinar titled “Green Flag / Red Flag: How to Avoid Greenwashing.” The session will feature Elizabeth Wimbush, CAS, director of responsibility and sustainability at PPAI, and will equip attendees with the tools to confidently navigate sustainability claims, identify credible certifications and avoid common greenwashing pitfalls. Participants will earn 1 Continuing Education Unit through PPAI.

For more information or to register for the webinar, visit: https://zoom.us/webinar/register/WN_d2OAAM4BT6yEPQm28KraIA#/registration

Complementing its industry education efforts, Storm Creek will also host an Earth Day showroom event on April 22 at its Eagan, Minnesota-based headquarters, designed specifically for end users. The event will offer a hands-on opportunity to explore Storm Creek’s sustainably made apparel, learn more about the brand’s environmental initiatives and connect directly with the team behind the products. Attendees will also receive a free gift as part of the Earth Day experience.

For more information or to RSVP for the Earth Day Showroom Social, visit: https://form.jotform.com/260844281777972

“Earth Month is an opportunity for us to go beyond product and lean into education and transparency,” says Teresa Fudenberg, CEO of Storm Creek. “We know our customers are asking deeper questions about sustainability. These events are designed to give them real answers and the confidence to make informed decisions.”

PromoWire

BELLA+CANVAS Named Official Blanks Provider For Coachella

BELLA+CANVAS (PPAI 304892, Silver) has announced it will serve as the official blanks provider for the Coachella Valley Music and Arts Festival 2026 merchandise program.

As part of the partnership, BELLA+CANVAS will be embedded directly into the Coachella merchandise ecosystem, with official products featuring a custom “printed on BELLA+CANVAS” neck label.

BELLA+CANVAS will also debut an immersive brand experience on site across both festival weekends, bringing to life the evolution of Coachella merchandise through a design-forward, walk-through environment inspired by a “Museum of Merchandise.”

PromoWire

commonsku Announces Speaker Lineup For skucamp 2026

commonsku (PPAI 552077) has announced the full speaker lineup for skucamp 2026, its annual business boot camp for industry leaders. The event takes place in Montreal September 27-30 at Hotel William Gray, bringing together the industry’s top distributor and supplier leaders for two days of education, peer connection and strategic thinking.

Todd Henry will lead a two-hour workshop on equipping leaders to lead creative teams. Henry is the author of seven books, including The Accidental Creative, Die Empty and Herding Tigers, and his podcast Daily Creative has surpassed 20 million downloads.

Ana Andjelic has led rebrands at Esprit and Banana Republic. She is the author of Hitmakers: How Brands Influence Culture and The Business of Aspiration, holds a PhD in Sociology, and writes the popular Substack newsletter The Sociology of Business.

Joining on the skucamp stage:

  • Caleb Gilbertson, CEO of Imprint Engine
  • Charlie N. Grubb and Ashlyn Morgan of SE Logowear
  • Tony McNally, Brand Experience Manager at Vanguard
  • Lynn Kostow and Lindsay West, co-founders of Clementine
  • Stephanie Hinkle, Director of Marketing at MadeToOrder
  • Savannah Dmytriw VP, Brand Development at Team SCG
  • Alan Meinstein, CEO of Spector & Co.

A high-demand addition to the 2026 program is an AI workshop led by Eku Malcolm, commonsku’s director of AI operations. The workshop is built around one of the most pressing questions facing leaders right now: How do you operationalize AI across your team? The session is designed as a working experience – three focused 20-minute segments each followed by table talks – giving attendees practical frameworks they can act on immediately.

“This year’s lineup reflects the conversations happening at the highest level in our industry, including AI innovation, brand strategy and creative leadership, and we’re thrilled to bring a bold caliber of voices this year to Montreal,” says Bobby Lehew, chief content officer at commonsku. “Every year skucamp proves that the brightest minds in this industry show up when the conversation matters and this is one of those inflection points in our industry when it really matters.”

 

PromoWire

BamBams Adds New Sales Rep For Texas

BamBams (PPAI 255565, Gold), PPAI 100’s No. 79 supplier, has announced the hiring of Caylan Johnson to the sales team.

Johnson is an industry veteran with previous experience at both HIRSCH and Sunjoy. Her primary role will be as a Texas specific sales representative, and she’ll be participating in sales meetings and networking events that are specific to HPPA and PPAS.

“We’re making an investment in the Texas market, where Caylan will drive Texas sales into our Sealy facility,” says Rustin Luedtke, vice president of strategic development at BamBams “This market represents significant upside for BamBams and adding Caylan to the BamBams team will only help to foster this growth more quickly.”

PromoWire

Dryvve Promotes Josh Gosselin To GM

Dryvve (PPAI 835268, Standard-Base) has announced the promotion of Josh Gosselin to general manager.

Gosselin has been part of the organization since 2014, starting as an account manager. Over the past decade, he has steadily advanced through the company, most recently serving as director of client service.

“Josh’s visionary leadership has been a key ingredient in Dryvve’s growth over the past decade-plus,” says Charleen Smotrycz, president of Dryvve. “He has earned the respect of colleagues across the organization through his integrity, thoughtfulness and commitment to excellence. I am thrilled to continue working alongside Josh as he steps into this expanded leadership role, and I am confident that together, we will achieve great things in the years ahead.”

PromoWire

Imperial's College Collection Expands To 19 Schools

Imperial (PPAI 133496, Standard-Plus) has expanded its College Collection to 19 schools.

Featured in this collection:

ASU, Clemson, Coastal Carolina, Eastern Kentucky, Georgia Southern, KU, Louisville, LSU, Michigan State, Missouri, UNLV, Purdue, South Carolina, Texas Tech, Utah, Tennessee, Vanderbilt, Wake Forest and West Virginia.

The College Collection launched in October 2025 with an initial lineup of eight schools. Since then, the program has expanded rapidly, adding 11 new schools in just four months.

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