Flowz Staffing (PPAI 883633) has appointed Scott A. Nussinow, MAS, as vice president of sales, bringing more than 40 years of promotional products leadership to a role focused squarely on helping distributors, suppliers and service providers operate leaner without sacrificing quality or control.

Nussinow’s background spans critical sectors of the industry: supplier operations, technology platforms and outsourced services. Critically, he has been on multiple sides of the remote staffing equation: as a client, as a seller of these services and now as an advocate for what he considers a best-in-class model.

• A Lifetime Certified MAS and former PPAI Board Member, Nussinow has served on multiple PPAI and regional committees and foundations.

“Lowest cost is rarely the best value,” Nussinow says. “A poor staffing fit or a revolving door of people hiding behind a shared email address costs distributors and suppliers far more than the savings from a bargain monthly rate. Flowz is built on transparency, continuity and security, so clients know exactly who is representing their brand, how their data is protected and how their remote teams perform.”

Vantage Apparel (PPAI 113235, Platinum), PPAI 100’s No. 14 supplier, welcomes Keith Hughes as Northeast outside sales account manager.

He will oversee the New England region, including Western New York, Massachusetts, Maine, Rhode Island, New Hampshire and Vermont.

• Keith brings more than 20 years of sales experience in the apparel industry.
• Most recently, he was with Cotton Heritage, and prior to that spent more than seven years covering the Northeast with Cutter & Buck and Ahead.

“Keith has been a great addition to the Vantage team and has already made an impact in the region,” says Sean Macilvain, vice president of business development. “Keith has proven to be a great asset to customers, and we could not be more excited to have him on board.”

PromoShop (PPAI 204997, Platinum), PPAI 100’s No. 20 distributor, has announced the promotion of Claudia Cruz to manager of warehouse and customer service.

Cruz, who joined PromoShop in 2019, has served as sales production coordinator.

“I’m thrilled to see Claudia step into this role,” says Marisela Larios, vice president of sales operations at PromoShop. “She is a proven performer with a deep understanding of our operations and a consistent drive to deliver excellence. Her leadership will be instrumental as we scale our teams and prepare for continued organizational growth.”

Pop! Promos (PPAI 564497, Gold), PPAI 100’s No. 45 supplier, has announced its licensing agreement with America250, offering its clients and their end users the ability to authorize the official mark on merchandise right beside their own without any additional cost.

“As a proud Philadelphia-born and based supplier, we couldn’t be more ecstatic to support clients who want to celebrate America’s 250th birthday with official branded merchandise,” says Pop! Promos CEO Jay Dilley. “We’re poised to create highly customized, high-impact, trend-forward merchandise that isn’t just patriotic-inspired but authorized and approved.”

Reciprocity Road (PPAI 769354), an alliance of 13 distributors across the U.S. and Canada representing approximately $350 million in promotional products spending, has announced that Marine Layer, Rupt and Terry Town will join the network as Preferred Supplier Partners for 2026.

The additions expand reinforce the organization’s commitment to sustainable-quality products, purpose-driven partnerships and its BrandGood mission.

• Marine Layer, known for sustainability and B Corp certification, brings premium, responsibly produced apparel and a focus on community impact.
• Positioned as an innovative-driven supplier, Rupt emphasizes disruptive design and capabilities that scale globally.
• A member of SEDEX, HIGG and EcoVadis, Terry Town strengthens the network’s ESG and compliance credentials.

“Joining Reciprocity Road is an exciting opportunity for Marine Layer to collaborate with a group that shares our values around quality, creativity and community impact,” says Cam Barras, director of custom projects at Marine Layer.

“Joining Reciprocity Road marks an exciting step forward for Rupt as we align with a network built on relationships, collaboration and shared success,” says Mike Szynczak, chief revenue officer at Rupt.

“With the shared passion for giving back and our ongoing ESG efforts to do more good, the partnership between Terry Town and Reciprocity Road could not have come at a more opportune time,” says Aaron Bradley, vice president of sales and compliance at Terry Town.

Calverley (PPAI 752653, Standard-Base) has announced a partnership with Bloom, an app blocker keycard manufacturer, to bring the product to the branded merchandise industry.

Bloom says the product has already saved its users 32 million hours of screen time.

“Bloom will have strong appeal to brands that want to associate themselves with digital wellbeing, especially talent-led industries such as professional services, technology and finance,” says Will Ripley, founder and CEO of Calverley.