ATTRACTION (PPAI 474094, Standard-Base) has announced the appointment of Bruno Renaud as partner and vice president of promotional sales.

Co-founder of JAMEO, acquired by ATTRACTION in 2024, Renaud will focus on modernizing the sales organization and implementing innovative tools designed to enhance distributor experience and improve responsiveness.

• In addition to his strategic responsibilities, he will lead the recruitment, development and coaching of ATTRACTION’s internal sales teams.

“Our vision is clear,” Renaud says. “We want to make it easier than ever for distributors to work with ATTRACTION: faster tools, cleaner processes and a sales approach built for the next decade. ATTRACTION has deep roots in Canadian manufacturing, and now we’re pairing that legacy with a modern, technology-driven sales structure.”

ATTRACTION has also announced the promotion of Maxime Couture to the role of national sales director. “Max has earned the trust and respect of our clients across the country,” says Sebastien Jacques, president of ATTRACTION. “His expertise and leadership will play a critical role in our continued growth.”

Crystal D (PPAI 112326, Gold), PPAI 100’s No. 75 supplier, has introduced its on-time shipping guarantee. Every purchase is now backed by the guarantee, meaning Crystal D will cover the cost of any order that does not ship by the agreed-upon date.

“With recognition, timing is everything – and we want our customers to know we’ve got their backs,” says Bridget Dahlgren, executive vice president of sales and marketing at Crystal D. “This guarantee reinforces our commitment to reliability and ensures we’ll make it right if a delay happens on our end.”

GMG Works (PPAI 313899, Standard-Base) has announced the official launch of The Candy Collection by GMG Works.

With stunning full-color direct print on multiple jar and bottle lid sizes, extensive flavor options, reusable containers and low MOQs, the Candy Collection by GMG Works offers distributors a margin-friendly add-on for programs, kits, events and campaigns.

All candy is non-alcoholic, certified Kosher and packed in Lakewood, New Jersey.

OEKO-TEX, which consists of several third-party certifications that ensure products undergo testing for potentially harmful chemicals, has selected TextileGenesis to advance digital traceability for organic cotton, introducing a secure, digitized approach to transaction certificates that strengthens fraud prevention across certified organic cotton supply chains.

A key component is TextileGenesis’ token-based Fibercoin technology, which links each physical shipment of organic cotton to a unique digital token within a closed-loop system.

“OEKO-TEX plays an important role in setting trusted standards for organic cotton across the textile industry, and we’re pleased to collaborate with the OEKO-TEX Organic Cotton Standard on this initiative,” says Amit Gautam, CEO of TextileGenesis.

“By using TextileGenesis’ pioneering Fibercoin technology, we are creating a digital chain of custody for OEKO-TEX certified organic cotton and eliminating pdf/paper-based transaction certificates. This collaboration helps ensure that organic cotton claims are easier to manage and verifiable at scale.”

PromoStandards (PPAI 816699), the branded merchandise industry’s leading organization for technology and data standards, recognized three leaders as its 2026 People of the Year during the annual PromoStandards Tech Summit, held February 2-4 in Clearwater Beach, Florida.

“The 2026 Tech Summit has once again proven that the heartbeat of our industry lies in the power of collaboration and open standards,” says Amy Rabideau, MAS, chair of PromoStandards.

“Seeing our community gather this year – more aligned and innovative than ever – reinforces that we aren’t just sharing data; we are building the future of digital integration together. I am especially proud to honor our People of the Year winners. Their contributions, along with our other attendees, are the reason our community continues to thrive, and it is a privilege to celebrate their impact on our collective success.”

• Supplier of the Year: Ajay Kaul (SanMar)
• Service Provider of the Year: David Shultz (commonsku)
• Distributor of the Year: Allen Casey (HALO)

The 2026 PromoStandards Tech Summit brought together more than 200 technologists, suppliers, distributors, and service providers for three days of education, networking, and collaboration focused on the future of technology in the promotional products industry. PromoStandards also announced plans to bring the Hackathon back to the Tech Summit in 2027, continuing its focus on innovation and hands-on collaboration.