Seth Weiner, MAS

Seth Weiner, MAS, founded Sonic Promos in 1997 and believes the industry’s real problem is not creativity. It is proof. After 30-plus years in branded merchandise, he writes about measurement, positioning and the uncomfortable questions distributors tend to avoid asking their clients. His Gaithersburg, Maryland agency was named 2023 CPPA Distributor of the Year. Outside the office, you can find him hiking trails and quoting movies and song lyrics. Sometimes all at once.