France Distributors’ Promotional Product Sales | 2023 Report

Norman Cohn, the longtime leader of Advertising Specialty Institute and one of the most consequential figures in the history of the branded merchandise industry, died Friday at the age of 93, ASI has announced. For more than seven decades, Cohn’s career traced – and in many ways defined – the evolution of the branded merch […]

Some sales reps prefer a quick preparation before sales calls. They may skim a few notes or glance at a LinkedIn profile, trusting they’ll just figure out the rest as the call goes on. That kind of approach can make conversations feel generic. They feel scattered rather than thoughtful, and as a result, the deal […]

It’s that time of year when branded merchandise companies begin releasing their environmental, social and governance or sustainability impact reports. These reports highlight merch firms’ corporate social responsibility achievements over the past year as well as establish new goals for the next year and beyond. “The increase in these reports shows the maturing of the […]

Social media is great for lots of things, like sharing case studies and the latest merch. It’s also one of the best ways to understand the people you’re trying to sell to. Maybe you’re scoping out a prospect before a pitch or looking for common ground to start a conversation. Don’t Miss A Thing: SUBSCRIBE […]