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    PromoWire (9/10-9/11)

    News And Notes From Around The Industry

    Storm Creek Offers Last Chance For Popular Styles At Discounted Prices

    1/4

    Logomark Is Now Exclusive Source For Highland Tactical Gear In N.A. Market

    2/4

    City Apparel + Merch Brings On New Chief Revenue Officer

    3/4

    Edwards Garment Promotes Three Sales Leaders To Adapt To Changing Needs

    4/4

    PromoWire

    Storm Creek Offers Last Chance For Popular Styles At Discounted Prices

    Storm Creek (PPAI 438091, Gold) – PPAI 100’s No. 43 supplier – has released its Last Chance Edit, a collection of curated styles with quantity break pricing.

    • The pieces in this collection aren’t leftover inventory – they are popular items reaching the end of their run including eco-made styles and trending colors. A sampling includes the Traveler Vest, Maverick Button Up and Overachiever Jacket.
    • Deep inventory is available on many items for larger quantities and bulk orders. New, curated sample kits are also available.
    • Distributors can learn more at the Last Chance Edit webinar on September 17. Click here to register here.

    Doug Jackson, Storm Creek founder and president, says, “As a retail brand, we focus on bringing in on-trend colors and styles each season, and this collection captures exactly that. We believe these eco-made styles will inspire distributors to sell sustainably and educate their customers on the impact they can have, and we’re also excited to offer price breaks for the first time ever, enabling distributors to make over 60 percent margins.”

    PromoWire

    Logomark Is Now Exclusive Source For Highland Tactical Gear In N.A. Market

    As part of a new partnership with Highland Tactical, Logomark (PPAI 110898, Platinum) – PPAI 100’s No. 14 supplier – is the exclusive supplier of the premiere brand within the North American promotional products industry.

    • Highland Tactical, specializing in rugged gear designed for military, law enforcement, first responders, and outdoor enthusiasts, is known for its products’ durability, functionality and attention to detail, making them a perfect fit for those who require gear that can handle extreme environments.
    • The initial launch will feature backpacks, duffels and sling bags. All Highland Tactical bags are made from durable heavyweight polyester and feature bartack and double stitching on handles and pressure points, and breathable woven mesh backs.

    “Bringing on the Highland Tactical brand marks an exciting new chapter for Logomark,” says Michael Bistocchi, chief revenue officer of Logomark. “This collaboration allows us to provide our customers with even more options for promoting their brands with products that are built to withstand the toughest conditions.”

    Isaiah Vasquez, chief operating officer of Highland Tactical, adds, “Partnering with Logomark allows us to reach a broader audience and offer our products in a new and exciting way.”

    PromoWire

    City Apparel + Merch Brings On New Chief Revenue Officer

    Findlay, Ohio-based distributor City Apparel + Merch (PPAI 242048, Silver) has hired Andrew Spurling as chief revenue officer.

    • Spurling brings two decades of experience in the apparel sector specializing in corporate apparel sales and distribution, branded apparel manufacturing and wholesaling, and brand development.
    • He previously worked in leadership positions at distributor GALLS and supplier A+ Career Apparel.

    “We’re thrilled to have Andrew Spurling join our team as chief revenue officer,” says Andrea Kramer, CEO of City Apparel + Merch. “His wealth of experience and proven track record in the uniform and corporate apparel industry will be pivotal as we continue to expand our offerings and enhance our market presence. Andrew’s strategic insight and leadership will undoubtedly contribute to our mission of providing exceptional products and services to our clients.”

    PromoWire

    Edwards Garment Promotes Three Sales Leaders To Adapt To Changing Needs

    Kalamazoo, Michigan-headquartered Edwards Garment (PPAI 198530, Platinum) – PPAI 100’s No. 19 supplier – has promoted three of its sales leaders to new positions within the company.

    • Chip Danby has been named vice president of sales – uniform and custom. When he joined the EdwardsX custom apparel division in August 2023 as division vice president of sales, he brought more than 20 years of experience in the apparel and uniform industry. Since then he has helped establish the supplier’s custom apparel footprint. His new role will expand by focusing on uniform accounts as well continuing his efforts on EdwardsX.
    • Brian Deissroth is the new senior director of sales – promo and international. He joined Edwards in December 2022 and has been supporting the national buying group partners as director of national accounts. In his new role, he will focus on all promotional accounts and Edwards’ growth internationally.
    • Ronda Kokenge has been named director of sales – key accounts and inside sales. She has been with Edwards for six years, most recently in sales leadership. Her new role will increase as she now manages key accounts, internal sale processes and the Edwards Inside Sales team.

    Danby, Diessroth and Kokenge will work closely with Edwards President and CEO Jose Gomez, who says, “We are very excited of these promotions that bring experienced leaders like Chip, Brian and Ronda to head our sales teams in delivering results going forward. This decision comes after a deep review of the needs of our core channels, to further enhance how we present Edwards as a company and its brands in different markets, and how we continue adapting to the changing needs on those environments.”

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