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View the slides and watch the conversation for research-based insights into the economic, operational and strategic shifts shaping the promotional products industry.

$549.2 billion was spent on advertising in the U.S. in 2024. Here's how the expenditure on promotional products stacks up to adjacent markets.

End buyers want their promotional products to have more digital aspects, according to a recent consumer study by PPAI Research.

How do buyers and consumers differ in their preferences for promotional products? This graphic breaks down each group's interest by product category.

How do male and female consumers differ in their preferences for promotional products? This graphic highlights gender-based variations by product category.

As part of the 2025 PPAI 100 research project, suppliers and distributors of all sizes provide information on their business fundamentals.

Learn more about the challenges reshaping distributors’ strategies and how PPAI 100 firms are adapting to these market changes.

Learn more about the policies and challenges reshaping suppliers’ strategies and what PPAI 100 supplier firms recommend for trade and tariff reform.

Learn more about the policies and challenges reshaping distributors’ strategies and what PPAI 100 distributor firms recommend for trade and tariff reform.

Find out what factors are driving the industry’s top distributors, from personalization to sustainability, in this PPAI Research report.

Pricing elasticity is real, but it hinges on perceived value. Find out how far buyers will go and what motivates them in this consumer study from PPAI Research.

This 20-page report is a snapshot of regulations for promotional products firms to consider when forming email marketing strategies.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.

Working with support from Promotional Products Professionals of Canada, PPAI has completed its second study of Canadian distributors’ annual sales.

This 2025 consumer study provides insights into promotional product trends from end buyers and decision-makers across diverse sectors, company sizes and revenue brackets in North American markets.

Personnel from PPAI's Professional membership tiers will receive the first weekly newsletter on May 3, bringing deep-dive industry data and economic insights straight to inboxes.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.

PPAI's annual survey of U.S. distributors' sales has yielded the most trusted estimate of the promotional products market's size. The study began in 1965.