Joseph G. Lipic Sr., MAS, president of Alexander Manufacturing (PPAI 113670), passed away peacefully on May 23.Lipic, who was 89, was a nearly 60-year veteran of the promo industry. His great-grandfather started a promo company in 1863 "in a one...

On the heels of revealing the 2025 PPAI 100 comes a new opportunity for promo companies to be recognized by PPAI, this time for the culture and community they provide their employees. Now through June 23, PPAI members can nominate thei...

COMMUNITYPPAI Celebrates Pride LGBTQ+ professionals, entrepreneurs and creators have long brought insight and authenticity to the promotional products industry. Their experiences have helped push our industry toward greater inclusivity, rep...

Even if you’ve worked in the promo industry for years, cold calling can still feel intimidating. You’re interrupting someone’s day, often out of context, and you don’t know how they’ll respond. You only have a short time to make a solid impression a...

Melissa MashFounder & CEODagneDover.comPPAI 892617How did your company get its start?I came up with the idea for what became Dagne Dover while I was working for Coach in the U.K. I saw that there was an opportunity to create a new bag br...

The healthcare industry is one of the largest and fastest-growing industries in the world. The U.S. alone spends trillions of dollars annually on healthcare, with expenditures projected to top $6.2 trillion by 2028.Medical specialists are at the...

With summer now upon us, it’s time to begin preparing for fall fashion trends.While some are predictable, like the continued emphasis on sustainability, others are harder to spot. To gather the best insight possible, I got in touch with some tre...

Britt CorriganCo-founder & Brand Curation SpecialistLeft Bank CreativePPAI 822310 / Standard-BaseCleveland, OhioCorrigan is always on the lookout for suppliers with diverse ownership. “Lane Seven7 Apparel is a disability-owned suppl...

Stay the course. Stay on track. Wait and see.That’s been the refrain among industry leaders throughout this year’s tariff turmoil. It sounds like Dana Carvey’s George H.W. Bush impression, but it has been prudent considering the trade conversati...

How often do you turn to NEAT selling? Short for Need, Economic impact, Access to authority and Timeline, this method involves asking smart questions to uncover a prospect’s true priorities. Prospects often respond to this approach because they want...