Zagwear (PPAI 184202, Gold) has been illustrating the power of promo for a wider audience with several high-profile merch drops. The White Plains, New York-based distributor

partnered with Kraft Heinz’s Jell-O brand to release a line of gelatin-inspired inflatable furniture and teamed with Coors Light for its “Case of the Mondays” campaign, which had one of the associated products featured in an Ad Age roundup of unique Super Bowl items.

Named one of promo’s Greatest Companies To Work For, Zagwear has also been stepping up its sustainability game, submitting a B Corp assessment for its U.K. presence and working with a consultancy to help measure, reduce and offset its carbon footprint.

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