Hit Promotional Products (PPAI 113910, Platinum) set the standard for innovation in the industry over the past couple of years. Its 2024 initiatives include use of generative AI, machine automation and robotics, as well as implementing transportation management software and a warehouse management system.
Hit also streamlined its accounts payable processes through automation and welcomed Amy Rabideau, MAS, as vice president of product with a focus on technology.
Hit upped its responsibility efforts, achieving compliance with Reese’s Law for button cell batteries and modifying Prop 65 labels to comply with new requirements. The supplier also signed on with Green Business Benchmark to enhance its sustainability efforts in 2024 and transitioned over 1,000 products to more sustainable material choices.
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