It’s been a challenging couple of years for Hanesbrands which operates in the promo industry as Hanes (PPAI 191138, Gold), Champion, ComfortWash and Alternative Apparel. The company suffered a $95.6 million dollar loss in 2023 and then sold its Champion brand to Authentic Brands Group in 2024. The sale was completed last October.
This year Hanes is celebrating 50 years of its most iconic product and a staple of the promo industry: the Beefy T, the first-ever t-shirt designed for decorators. Since the shirt was introduced in 1975, Hanes has developed new print technologies that reduce variation and inconsistencies in print quality, and those that allow synthetic plastic-based fibers to behave more like natural fibers once they are in a landfill, as compared to untreated polyester.
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