There are many layers when it comes to creating effective advertising and marketing campaigns. PPAI can help your company build the perfect advertising campaign to reach your target audience. Through a combination of print and digital advertising, as well as in-person and virtual event sponsorships, you can engage with your target audience on multiple levels. Your dedicated account manager can tailor the perfect combination of award-winning media to help solidify your brand while exceeding your marketing goals.

Optimize your messaging with PPAI Magazine, PPAI’s award-winning publication. Your business messaging has a circulation of more than 15,000 and the potential to reach the hands of 30,000 industry-leading subscribers monthly. A 60/40 editorial-to-advertising ratio means your brand is noticed by PPAI members and paid subscribers. It’s the perfect platform to make your products truly stand out. As an added bonus, when you advertise in PPAI Magazine, your ad will also run in the digital flipbook: flipbook.ppai.org

*Among leading publications using good to excellent Research Data Sources: 2021 PPB Readership Study.  

Pricing: 

*Add 20% to all prices for non-members.

• Guaranteed premium placement (excluding covers): Add 10%
• Bellybands and gatefolds are custom quoted based on market prices.
• The maximum acceptable insert weight is 80# text. Inserts exceeding this will receive a surcharge and be placed at the back of the publication.
• Polybag Ride-Along: Call for rates. (Must meet postage requirements to qualify for ride-along rates.)
• Ask your Account Manager about sponsored content opportunities.

Advertising Specs/Policies:

Download Templates

General Policy: All copy is subject to approval. Publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisers and advertising agencies assume liability for all content of advertisements printed and assume responsibility for any claims which may arise against publisher for their advertising.

PSA Deadline: Advertisers must obtain Product Safety Aware before the listed material deadline.

Payment Terms: Invoices are due and payable upon receipt and are considered past due after 30 days. PPAI reserves the right to cancel future ad placements if a company is 30+ days past due. Non-members and non-credit qualified PPAI members must pre-pay for their advertising.

Insertion Orders And Cancellation: A signed insertion order with PPAI Media is a legally binding contract and is subject to the terms and penalties stated on the insertion order. Notice of cancellation of scheduled advertising must be received in writing 30 days prior to the space deadline listed in the media kit. Advertisers will be billed if cancellation is received after this date.

Short Rates And Rebates: Advertiser will be short rated, if within a 12-month period from the date of the first insertion, the amount of space upon which billings have been based has not been used. Advertisers will receive a rebate if, within 12 months from the date of the first insertion, they have used additional space to allow a lower rate than originally billed.

Special Position: Advertiser must run a minimum of six times to be eligible for premium positions in PPAI Magazine. Position requests other than premium positions cannot be guaranteed. Ask your account manager about availability and pricing.

ARTWORK DEADLINE: 

Bleed: Available on full or two-page spreads only (no additional charge for bleed).

Inserts: Must be pre-printed and supplied by advertiser. Special rates available for more than four-page format such as mini-catalogs and brochures. Maximum acceptable insert weight is 80# text. Inserts exceeding this will receive a surcharge and be placed at the back of the publication. Contact an account manager for more information.

Production Charges: Advertiser will be billed for any reworking of ad materials requiring additional steps.

Submission Instructions:

All artwork must include PPAI member number or PPAI non-member number.

Visit:  sparkpublications.com/digital/PPB

• The file name needs to be labeled as CompanyName_PPB_MMYY
• Click the upload tab and load the file

Editorial Calendar: 

A PPAI Magazine preview email is distributed at the beginning of each month (excluding February and August) to more than 70,000 industry professionals with an open rate of 25% and provides a link to the digital flipbook with an exclusive location for your advertising.

Ad Size: 600 x 93 (Exclusive Ad)

File Format: jpeg or gif file; size should not exceed 200K. Flash animated files are not accepted.

Pricing: 

*Add 20% to all prices for non-members

Deadline/Submission:

Artwork Deadline: One business week prior to the run date.

Submission Instructions: Email to mediasales@ppai.org and include the URL for the ad.

All artwork must include PPAI member number or PPAI non-member number.

*Advertisers must obtain Product Safety Aware status prior to the listed artwork deadline. 

PromoPro Daily (formerly Promotional Consultant Today, PCT), PPAI’s daily e-newsletter, is a quick and easy way to get your message directly to the inbox of 46,000 industry pros. With a large, exclusive ad space and an average 21.6% open rate, PCT lets you connect your brand directly with distributor salespeople. It’s powerful and cost-effective — a perfect balance for any of your marketing campaigns.

*Among leading publications using good to excellent Research Data Sources: 2021 PPB Readership Study.  

Advertising Specs/Pricing: 

Ad Size: 400w x 530h (Exclusive Ad)

File Format: jpeg or gif file; size should not exceed 100K. If submitting an animated gif, the file should not exceed 200K. Flash animated files are not accepted. 

Pricing:

*Add 20% to all prices for non-members

Schedule: 

Promo Pro Daily is delivered Monday through Friday, excluding these holidays: Memorial Day, Independence Day (July 4), Labor Day, Thanksgiving Day, the Friday after Thanksgiving and the day after Christmas.

Deadline/Submission:

Artwork Deadline: One business week prior to the run date.

Submission Instructions: Email to mediasales@ppai.org and include the URL for the ad.

All artwork must include PPAI member number or PPAI non-member number.

*Advertisers must obtain Product Safety Aware status prior to the listed artwork deadline. 

Tuesdays and Thursdays belong exclusively to PPAI’s e-newsletter, PPAI Newslink. Reaching more than 50,000 professionals twice a week with an average 29.1% open rate, PPAI Newslink helps you extend your reach to an audience who is informed and engaged with all things happening in the promotional products industry.

*Among leading publications using good to excellent Research Data Sources: 2021 PPB Readership Study.  

Advertising Specs/Pricing - Premium Banner, Horizontal Banners and Button Ads:

* Add 20% to all prices for non-members.

File Format: jpeg or gif file; size should not exceed 100K. If submitting an animated gif, the file should not exceed 200K. Flash-animated files are not accepted. 

Advertising Specs/Pricing - Sponsored Content:

Your content is nested within the PPAI Newslink story flow, making it a premium space for your brand to present a case study, show off a new line or promote special offers to a highly engaged audience.

* Add 20% to all prices for non-members.

Sponsored Content Ad Materials:

• Content Title between 25-40 Characters
• Image: 288w X 200h pixels
• URL for Image Link
• URL for “Read More” Link
• 200 - 250 Characters

Advertising Specs/Pricing - Breaking News:

From major acquisitions to big-name promotions, PPAI Newslink Breaking News reports noteworthy industry news as it happens. As the exclusive advertiser, you’ll have complete exposure in this must-read industry alert.

* Add 20% to all prices for non-members.

Deadline/Submission:

All artwork must include PPAI member number or PPAI non-member number.

Artwork Deadline: One business week prior to the run date.

Submission Instructions: Email to mediasales@ppai.org and include the URL for the ad.

*Advertisers must obtain Product Safety Aware status prior to the listed artwork deadline. 

The special edition of PPAI Newslink@Expo will help your brand reach more than 61,000 trade show attendees, PPAI members, and subscribers during each event. Be sure your brand reaches this all-encompassing distributor audience daily during The PPAI Expo.

Advertising Specs/Pricing:

* Add 20% to all prices for non-members.

File Format: jpeg or gif file; size should not exceed 100K. If submitting an animated gif, the file should not exceed 200K. Flash-animated files are not accepted. 

Deadline/Submission:

All artwork must include PPAI member number or PPAI non-member number.

Artwork Deadline: One business week prior to the run date.

Submission Instructions: Email to mediasales@ppai.org and include the URL for the ad.

*Advertisers must obtain Product Safety Aware status prior to the listed artwork deadline. 

Quality and quantity is the name of the game for PPAI’s hub for all things news, the PPAI Media website, media.ppai.org. Continuing to attract one of the most engaged and informed audiences in the industry, PPAI Media helps your brand create a personal connection with those who seek quality content. With more than 80,000 monthly visitors, you can optimize your audience by taking advantage of this high concentration of information seekers.

Advertising Specs/Pricing:

* Add 20% to all prices for non-members.

File Format: jpeg or gif file; size should not exceed 200K. Flash-animated files are not accepted.

Deadline/Submission:

All artwork must include PPAI member number or PPAI non-member number.

Artwork Deadline: One business week prior to the run date.

Submission Instructions: Email to mediasales@ppai.org and include the URL for the ad.

*Advertisers must obtain Product Safety Aware status prior to the listed artwork deadline. 

Advertiser, Exhibitor & Sponsor Requirement

All companies wanting to access the PPAI marketplace through trade-show exhibit space, sponsorships or advertising must obtain Product Safety Aware (PSA) status prior to the deadline for the event or publication. This free program for both suppliers and distributors is designed to ensure that at least one person at each company possesses a basic understanding of our industry’s compliance obligations. This can be achieved by completing four hours of product safety education. Every two years you must take two additional hours to maintain Product Safety Aware status. There are a few simple ways to obtain the PSA designation, including on-demand webinars.

To learn about the available opportunities to earn credits toward your PSA status, contact PPAI’s professional development team at: certification@ppai.org.