STRAN (PPAI 161542, Platinum), PPAI 100’s No. 12 distributor, has reported a 95.2% year-over-year increase in sales, reaching approximately $32.6 million for the second quarter of 2025.

  • By comparison, PPAI Research’s most recent bi-monthly survey shows that promotional products industry revenue grew by 0.37% in May and June compared to the same two-month period in 2024. This is down slightly from 0.42% in March and April 2025.


In its Q2 earnings release published on Tuesday, the Quincy, Massachusetts-based firm reported that gross profit increased by more than 80%, driven by robust organic sales growth of 30.4% for the quarter ending June 30.


For the first half of 2025, sales climbed by 72.5% to roughly $61.3 million, with gross profit rising 65.6% to approximately $18.4 million, according to the earnings report.

“While the August 2024 addition of the Gander Group segment has impacted our overall margin mix, our continued sales momentum and strong financial results underscore STRAN’s resilience and leadership in the marketplace – even as many industry peers face headwinds,” says Andy Shape, CEO of STRAN.

Our continued sales momentum and strong financial results underscore Stran’s resilience and leadership in the marketplace.”

Andy Shape

CEO, STRAN

Financial Results For Q2

Sales by the STRAN segment (which doesn’t include the former Gander Group business) increased to approximately $21.8 million for the three months ended June 30, 2025, from approximately $16.7 million for the three months ended June 30, 2024.

  • Sales by the SLS segment (which consists of the former Gander Group business) reached approximately $10.8 million in Q2.
  • Gross profit margin decreased to 30.3% from 32.8% in Q2 2024 primarily due to the acquisition of Gander Group, which operates at a lower gross margin than the STRAN segment.


Operating expenses increased 44.1% to approximately $9.5 million in Q2. Net income was approximately $600,000 compared to a net loss of approximately $1 million in Q2 2024.

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Total Stran Sales For First Half of 2025

Sales by the STRAN segment increased to approximately $42.7 million for the first half of 2025 from approximately $35.5 million for the first half of 2024.

  • Sales by the SLS segment reached approximately $18.6 million for the six months ended June 30, 2025.


Gross profit margin decreased to 30.0% for the first half of 2025 from 31.2% for the same period last year again primarily due to the acquisition of Gander Group.

Operating expenses increased 43.8% to approximately $18.5 million for the first half of 2025. Net income for the same period was approximately $300,000 compared to a net loss of approximately $1.5 million for the six months ended June 30, 2024.