S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 2 supplier, and HanesBrands have announced an agreement that makes S&S the exclusive supplier of the Hanes brand in the North American printwear channel.

  • HanesBrands operates in the promo industry as Hanes (PPAI 191138, Gold), ComfortWash and Alternative Apparel.
  • Hanes, PPAI 100’s No. 57 supplier, is celebrating 50 years of its most iconic product: the Beefy-T.


With this partnership, S&S will carry the full range of Hanes styles as well as offer deeper inventory positions and enhanced availability across its national distribution network.

  • Customers may continue to purchase Hanes products from other distributors through the transition period.
  • This partnership will be fully operational by December 31, 2025.


“This is more than an agreement – it’s an evolution of one of the industry’s most enduring relationships,” says Mike Faircloth, president of global operations for HanesBrands. “Hanes has been a foundational brand in printwear for decades. With S&S as our exclusive distributor, we’re doubling down on that legacy while positioning ourselves to lead in the next chapter of the market.”

This is more than an agreement – it’s an evolution of one of the industry’s most enduring relationships.”

Mike Faircloth

President of Global Operations, HanesBrands

‘Deepen Our Relationship’

The Hanes partnership comes on the heels of S&S’s successful integration with alphabroder.

Frank Myers, CEO of S&S Activewear, says the company is “incredibly proud” to deepen its relationship with Hanes, a brand that “represents both heritage and reliability.”

RELATED: S&S Activewear: Into The Big Room

“As a unified company, we’re in a better position than ever to bring more of Hanes’s trusted styles to more customers, more efficiently while continuing to raise the bar on service,” Myers says.

  • Last month, S&S announced the signing of exclusive agreements with vineyard vines and Marmot, bolstering the company’s apparel offerings.