PromoWire
Gordon Sinclair Expands Leadership Team To Support Distributor GrowthGordon Sinclair (PPAI 111537, Gold), PPAI 100’s No. 31 supplier, is strengthening its leadership team with two key moves designed to support the company’s continued growth and deepen its value to distributor partners.
The supplier has announced the promotion of Kat Tate to Chief Revenue Officer and the appointment of Kate Masewich as Vice President of Marketing. Masewich joins Gordon Sinclair after serving as Vice President of Marketing at commonsku, bringing deep industry experience, strong distributor insight and a proven understanding of how storytelling, technology and community continue to shape the modern promotional products marketplace.
“These leadership moves are about building the next phase of Gordon Sinclair,” said Robert Gluck, CEO of Gordon Sinclair. “We’re laser focused on alignment, speed and clarity because that’s what it takes to lead in today’s market. Kat brings the discipline and drive to accelerate growth, and Kate brings the vision to elevate how we show up and compete. Together, this is about raising the bar for our business, for our brand and most importantly, for our distributor partners.”
Tate’s promotion recognizes her leadership in building strong customer relationships, supporting Gordon Sinclair’s sales and service teams and helping drive the company’s revenue strategy. In her expanded role as Chief Revenue Officer, Tate will continue strengthening the connection between sales, customer experience and business growth, while helping ensure distributor partners receive the insight, service and support they need to win more opportunities with their customers.
“As distributor expectations continue to evolve, we have an opportunity to be more than just a product supplier,” said Tate. “We want to be a strategic partner that helps distributors move faster, sell smarter and create stronger brand experiences for their clients. Bringing revenue, product and marketing into closer alignment is an important part of that.”
Masewich’s appointment adds a complementary layer of industry perspective to Gordon Sinclair’s next phase of growth. Her leadership at commonsku gave her a front-row view into the needs, challenges and opportunities facing distributors today. At Gordon Sinclair, she will lead brand strategy, product storytelling, marketing communications and sales enablement, working closely with Tate and the broader leadership team to connect customer insight, product strategy and market-facing resources.
“What drew me to Gordon Sinclair was the combination of great people, strong product potential and a genuine commitment to distributor success,” said Masewich. “The company has incredible momentum and a real opportunity to evolve how it tells its story, brings products to market and supports distributor growth. Having spent years working closely with distributors, I’ve seen firsthand how much thoughtful storytelling, sales enablement and supplier partnership matter, and I’m excited to help elevate the Gordon Sinclair brand in a way that creates even more value for distributor partners.”