PPAI 100 Supplier Insights | December 2024

If there’s ever a time to advertise where you went to college, it’s for those few weeks as spring approaches; what most of America refers to as March Madness. As office pools tally up entries and first-time basketball watchers try to fill out the perfect bracket, universities are busy selling school-branded merchandise to alumni, students […]

As a branded merchandise expert, you bring plenty of practical skills to the table. You know the merch and pricing, and you understand how to balance deadlines and client requests. But those technical abilities are only part of the equation. It’s becoming increasingly important to refine the skills that help you read the room and […]

Exactly six months after announcing the pending retirement of CEO Tim Andrews, ASI has now announced his successor. Ashish Mittal will take over leadership of the company beginning April 1, the day after Andrews’ official retirement, having spent 23 years with the company. “ASI occupies a unique and essential position in the promotional products market, […]

A buying signal is any action that indicates a prospect is moving closer to a decision. It might be obvious, like asking for pricing, or it could be subtle, like revisiting your website. When you’re selling branded merch, these signals matter. Many orders are tied to things like events or launches. If you miss the […]