PPAI 100 Distributor Insights | June 2024

I was a distributor for 25 years. We were part of the first wave that adopted e-commerce and the company store model at a time when most of the industry thought it was unprofitable. I watched the e-com wave split the industry in two: And what we expected with e-commerce as a threat (an Amazon […]

It’s that time of year when promotional products companies begin releasing their environmental, social and governance or sustainability impact reports. These reports highlight promo firms’ corporate social responsibility achievements over the past year as well as establish new goals for the next year and beyond. “The increase in these reports shows the maturing of the […]

There’s no one way to close a sale. The best approach depends on where the buyer is and how ready they are to move forward. When interest is high and everyone is aligned, an assumptive close can work well. Instead of asking if they want to proceed, you speak as if they already have. You […]

Branded merchandise can do plenty more than promote a company or event. People instinctively turn to it to commemorate history. If something comes along that is worth remembering or that we will never see again, that’s enough to necessitate a keepsake. And you can be certain that none of us have ever lived through or […]