Tim Boucher, Founder & President
bsqu.com
PPAI 755544

How did your company get its start?

B Squared was founded in the early 2000s, right after 9/11. I had been working in print and equipment sales and saw an opportunity to build something more responsive, more hands-on and more service-driven. What started as a smaller operation in Manhattan quickly evolved as our clients began to rely on us for more, especially in high-pressure environments where speed and precision matter. From day one, the focus has been simple: Be the team clients can count on when it has to be right.

What led your company to enter the branded merch market?

It was a natural extension of what our clients were already asking for. We were deeply embedded in events – supporting everything from investor meetings to large-scale productions – and it became clear that branded merchandise was a critical piece of the experience. Rather than outsource that work, we built the capability in-house. Today, with our decorating division, Impressed, we’re able to control quality, move quickly and bring a more creative, premium approach to promo – something we felt the market was missing.

It’s the intersection of creativity and execution. You’re not just putting a logo on a product – you’re helping brands create something people actually want to keep and use.”

Tim Boucher

Founder & President, B Squared

What’s your favorite thing about being in the branded merch industry?

It’s the intersection of creativity and execution. You’re not just putting a logo on a product – you’re helping brands create something people actually want to keep and use. When done right, promo becomes part of someone’s daily life. I also love the pace of the industry. It rewards problem-solvers and people who can deliver under pressure, which is exactly how we’re wired as a company.

Why did you join PPAI?

PPAI is a great connector for the industry. As we’ve continued to grow our presence in promotional products, it was important to align with an organization that supports best practices, innovation and community. It gives us access to insights, partnerships and a broader network – all of which help us continue to elevate what we deliver to clients.


New Members:

Business Service Providers

Dubow Decorating
PPAI 279782

ShoreSwitch
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Distributors

5 Star Promo
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Advantage Marketing Solutions
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Allegra/Coal City
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American Solutions for Business
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American Solutions for Business
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Art Department
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Artisan’s Place
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Awards Plus
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Buckeye Biz Hub LLC
PPAI 907082

CallSign
PPAI 906997

Canadian Solutions for Business
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Catapult 3
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Commercial Screenprinting Inc.
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Corporate Marketing Solutions
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Creative Press
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Creatively
PPAI 906924

Daplomb Inc.
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De Dos Advertising Inc.
PPAI 357999

Deerfield Custom Prints
PPAI 907045

Dittos
PPAI 906834

Engraving & Printing Solutions
PPAI 906815

FA-Ink
PPAI 906705

Fame Awards
PPAI 906931

Fireborn Promotions
PPAI 884488

Geiger
PPAI 907075

Go Custom Merch
PPAI 907112

Grafik Apparel
PPAI 906753

Green Bolt
PPAI 906792

HALO
PPAI 907060

Ignite Apparel LLC
PPAI 906742

Impress Design & Print
PPAI 672570

Imprints By Joyce
PPAI 793348

Innovative Environments
PPAI 906728

Inspire by Design LLC
PPAI 907125

iPrint Supplies
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J.R. Nelson & Company
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Jiffy Print Online
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Kahny Printing Inc.
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Kayvee Company LLC
PPAI 809512

Ketner Branch
PPAI 906923

Kingdom Impact Promotions
PPAI 907067

Legacy Promotional Products Inc. dba All Sports Heroes
PPAI 205517

Lumify Printing and Marketing
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Memories And Creations
PPAI 906589

Military RPI
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Minuteman Press
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Nine14 Promotions LLC
PPAI 799921

Papellerie
PPAI 907063

PJ Promotions LLC
PPAI 902190

Point Promotional Products LLC
PPAI 907036

Principle Promotions
PPAI 906933

Print Hybrid
PPAI 829756

Print Ready
PPAI 906810

Print Worx Promos
PPAI 906745

Printphoria LLC
PPAI 907020

ProGear LLC
PPAI 906796

Purified Fit
PPAI 906886

RGR Graphics LLC
PPAI 906860

Roach Studios
PPAI 907055

Salt & Sand
PPAI 906903

Signature Stone & Laser
PPAI 906904

SM Promo
PPAI 906969

Stitch N Ink Studio
PPAI 906701

Stitchy Witch LLC
PPAI 906994

Stratford Business Centre
PPAI 907095

Supreme Graphics
PPAI 906975

Tee Whites
PPAI 906871

The Embroidery Corner
PPAI 907097

The M4 Design
PPAI 907084

The Mississippi Merchant
PPAI 906756

The Write Content Company
PPAI 906850

Tiny Fish Printing
PPAI 898026

Trophies Etc.
PPAI 906981

TrueMark Imprint Co.
PPAI 906967

Vandava Inc. dba MoB Apparel
PPAI 906898

Yourketing
PPAI 906780

Suppliers

EXN Promos Inc.
PPAI 906978

Lincoln Line
PPAI 383490

Lucky Logo Inc.
PPAI 906909

Lucky Star Promotions Inc.
PPAI 907040

OHOM Inc .
PPAI 896018

The Spark Gift
PPAI 906759

US Global Sourcing Inc .
PPAI 906852.