BEL USA, the parent company of BEL Promo (PPAI 362224, Gold), PPAI 100’s No. 34 supplier, has announced its next chapter.
Diego Abril has taken over as the company’s new CEO. Former CEO Sai Koppaka has moved on from BEL USA.
- Abril comes to the promo supplier from A.T. Cross, a writing instrument company, where he also held the role of CEO since mid-2023.
- For more than two decades, he has held positions focusing on operations and corporate finance during a career with various companies.
- At A.T. Cross, he led the company to a return to profitability in less than two years, according to Abril.
“I’m thrilled to share that I am joining BEL USA as CEO,” Abril said in his public announcement. “I’m excited about the growth journey ahead and eager to work with the talented team at BEL.”
I’m excited about the growth journey ahead and eager to work with the talented team at BEL.”
Diego Abril
CEO, BEL USA
In late 2023, BEL Promo named Alan Tabasky, a nearly 30-year veteran of the promo industry, as the company’s president and chief supply chain officer.
