BeGlobal Group, parent company of BeGlobal (PPAI 826396), PPAI 100’s No. 77 distributor, announced that it has acquired the shares of Webo Promotion.
As part of the acquisition, the Zeewolde, Netherlands-based distributor will retain its identity and continue to function as an independent entity under the umbrella of the BeGlobal Group, alongside the existing brands BeGlobal and Prominate Nederland.
- To ensure a smooth integration, the current owner of Webo, Marco Stalenhoef, will remain connected to the organization for several months.
“I am pleased that, after 50 years, Webo Promotion has found a strong, innovative partner in the BeGlobal Group,” Stalenhoef says. “By combining our strengths, we ensure our customers receive the latest technological possibilities and a broader, more sustainable product range. At the same time, the personal service and trusted expertise from Zeewolde will be maintained.”
National Expansion
BeGlobal, which currently operates from a head office in Waddinxveen and a branch in Capelle aan den IJssel, was actively seeking further geographic coverage in the Netherlands.
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As part of the BeGlobal Group, Webo Promotion can benefit from BeGlobal’s advanced purchasing and ordering platforms, as well as its progressive focus on sustainability in the product range.
- Furthermore, through BeGlobal’s membership in the International Promotional Products Association Group, Webo gains immediate access to an international partner network.
“We’re incredibly proud to welcome Webo Promotions into the BeGlobal Group,” say Marco Horneman and André Noordwijk, co-owners of BeGlobal Group. “Webo Promotion is a well-known name in the industry and is known for its tremendous expertise, as evidenced by its recent 50th anniversary.
“By combining our innovative platforms, sustainable solutions and international IPPAG network with Webo’s decades of expertise in Zeewolde, we’re creating a unique proposition in the market.”
