Your clients want to be kept in the loop, from knowing when a proof is ready to hearing when their samples arrive. Regular updates help avoid surprises and make the process feel more collaborative. According to Project.co, 96% of people say consistent communication is key to a great experience.

However, project updates should go beyond just merely providing the facts. A blog post from Project.co says the best updates are tailored to match each client’s communication preferences and expectations. Some clients may be fine with a simplified overview while others might prefer more in-depth information. Tailoring updates might seem tedious, the post says, but it’s how you build a foundation of trust.

Want other best practices for sharing project updates? We highlight some guidance from Project.co in this issue of PromoPro Daily.

  1. Set a regular cadence for updates. Whether you choose weekly, bi-weekly or some other cadence, this is how you establish predictability and consistency. Your clients will come to expect updates according to the schedule you determine, which minimizes uncertainty and helps projects stay on track. This simple habit can enhance project outcomes and position you as a reliable partner. Plus, the Project.co post says clients often feel more secure and confident when they receive routine, dependable updates.

  2. Choose the right communication channels. According to the post, you could use email, client portals or instant messaging to provide timely and accessible updates tailored to each client’s preferences. Email is the most widely used method, but some clients may prefer collaborative platforms or real-time conversations, especially for urgent updates. The key is to meet clients where they are, using the channels they already trust and feel comfortable with to create a seamless experience.

  3. Foster an open dialogue. Two-way communication is essential when providing effective, client-friendly updates. The Project.co post recommends encouraging clients to ask questions, offer feedback, and share their thoughts throughout the process. This creates a more collaborative working relationship and builds trust. It also helps address potential concerns early, reduces misunderstandings and allows you to incorporate the client’s unique perspective into project decisions. This often leads to stronger, more innovative results.

Be intentional with your client updates. Communicate clearly and often, keeping in mind each client’s preferences. This is an easy way to show professionalism and helps cultivate long-term relationships.

Compiled by Audrey Sellers
Source: A blog post from Project.co, a cloud-based platform for project management team collaboration.