Branded Merchandise Global Market Report

The global economic footprint of the branded merchandise industry — including GDP contribution, market spending, jobs supported and tax contributions.
Conducted by Oxford Economics for PPAI.

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About the Study

Commissioned by PPAI and conducted by Oxford Economics, this study measures the global economic footprint of branded merchandise across market spending, GDP contribution, jobs supported and tax contributions.

The analysis captures direct activity within the industry, indirect activity across the supply chain and induced activity generated through worker spending.

Market spending and GDP contribution are different measures: spending reflects the value of branded merchandise purchased, while GDP contribution reflects the broader economic value supported by the industry.