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PromoWire (4/28-4/29)

News And Notes From Around The Industry

Boundless Acquires Wet Paint Group

1/5

S&S Activewear To Become Exclusive Distributor Of Legends Apparel

2/5

Proforma Scores Clean Sweep In Cultural Excellence Awards

3/5

Michael Bistocchi Joins Exec To Coach

4/5

Imperial Named Official Headwear Partner Of Toss & Spin

5/5

PromoWire

Boundless Acquires Wet Paint Group

Boundless (PPAI 267078, Platinum), PPAI 100’s No. 11 distributor, has announced the acquisition of wet paint group, a company known for creating on-site gifting experiences and live brand activations.

The acquisition expands Boundless’ ability to help clients create stronger brand engagement in person, especially at conferences, incentive trips, executive events and sponsorship activations, the firm says.

“We have been building Boundless to help clients use merchandise more strategically across the full brand experience,” says Aaron Hamer, CEO of Boundless. “wet paint brings a level of creativity, care, and accountability that aligns perfectly with where the market is heading. Today’s clients expect more than products—they expect meaningful experiences that create real connection in the moment and leave a lasting impression long after the event ends.”

PromoWire

S&S Activewear To Become Exclusive Distributor Of Legends Apparel

S&S Activewear (PPAI 256121, Platinum), PPAI 100’s No. 2 supplier, has announced it will become the exclusive distributor of certain Legends apparel products in the team and corporate channels starting in June.

Starting in June, S&S Activewear customers will have access to the following Legends men’s styles:

  • Enzo Collection (short and long sleeve tees)
  • Aviation Collection (short sleeve split hem tee, long sleeve tee, and polo)
  • Hawthorne Fleece Collection (tech hoodie and tech jogger)
  • Scuba Quarter Zip
  • Luka Short (unlined)

All products feature the Legends logo, creating elevated co-branding opportunities for customers.

“Adding Legends to our portfolio is a meaningful win for our customers, particularly across the team and corporate channels, where demand for elevated apparel is on the rise,” says Nick Blannin, senior vice president of product for S&S Activewear.  “Legends brings a premium product that resonates with today’s consumers. By offering it exclusively, we’re giving our customers a distinct competitive edge.”

PromoWire

Proforma Scores Clean Sweep In Cultural Excellence Awards

Proforma (PPAI 196835, Platinum), PPAI 100’s No. 3 distributor, has announced it has achieved recognition in the Top Workplaces Cultural Excellence Awards in all eight categories for which it was nominated.

Proforma was awarded recognition in the following categories: Leadership, Innovation, Compensation & Benefits, Work-Life Flexibility, Purpose & Values, Employee Appreciation, Professional Development, and Employee Well-Being.

“At Proforma, our people are the heart and driving force of everything we do,” says Vera Muzzillo, CEO of Proforma. “As a family-owned and operated business, we aim to ensure every team member feels the same connection and support that comes from being part of a family.”

The Top Workplaces awards are determined by an employee engagement survey. A clean sweep across eight categories in Cultural Excellence is an exceptional achievement; something only 5% of nominated organizations accomplish.

“This is a proud moment for Proforma,” says Kathy Mayo, VP of HR at Proforma. “It reflects the positive and inclusive environment we’ve cultivated – one where people feel empowered to do their best work.”

PromoWire

Michael Bistocchi Joins Exec To Coach

Exec to Coach (PPAI 891635) has announced the addition of Michael Bistocchi to its growing roster of executive coaches.

Bistocchi joins the firm with a practical, experience-driven approach rooted in real-world leadership, accountability and results, the company says. His work focuses on helping leaders move beyond surface-level thinking and into actionable strategies that directly impact performance, culture and long-term growth.

“At this level, most leaders aren’t lacking effort; they’re lacking clarity and alignment,” said a representative from Exec to Coach. “Michael understands how to diagnose those gaps and translate them into execution.”

PromoWire

Imperial Named Official Headwear Partner Of Toss & Spin

Imperial (PPAI 133496, Standard-Plus) has announced a partnership with Toss & Spin, a pickleball and tennis platform provider.

Through this collaboration, Imperial will provide official headwear for Toss & Spin’s staff servicing their pickleball and tennis programming, including events, activations and on-court experiences.

“Toss & Spin has built an impressive community across both pickleball and tennis, two sports that continue to attract players of all ages and skill levels,” says Jerry Biag, director of marketing at Imperial. “We’re excited to support their mission by providing premium headwear that performs on court while reflecting the modern lifestyle surrounding racquet sports.”

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