At The PPAI Expo 2026, Reciprocity Road announced its latest donation to the Promotional Products Education Foundation. The $7,500 gift marks the buying group’s 10th consecutive annual contribution to PPEF.
In the process, Reciprocity Road also issued a direct challenge to other buying groups across the promotional products industry to step up their support.
“We just want to support the industry,” says Denise Taschereau, CAS, co-founder and CEO of Fairware, one of Reciprocity Road’s 13 distributor members. “We want to show that you can marry profit with purpose in this industry, and this is a good example of it. What Reciprocity Road would like to leave you with, is we would like to see every buying group in this industry step up.
“We challenge you all to meet or beat our donation this year to PPEF.”
Denise Taschereau, CAS
CEO, Fairware
- Reciprocity Road donations are funded through a mandatory 3% allocation of rebate dollars from member companies.
- PPEF is one of four core philanthropic partners supported by the buying group, along with PromoCares, PromoKitchen and the Brian Haner Scholarship.
PPEF uses industry donations to fund scholarships for adult education of industry professionals or their family members. To date, more than $4 million in scholarships have been assigned through the foundation.
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The PPEF donation concluded a strong year of giving for Reciprocity Road, which also included the funding of a water tower outside Mexico City in support of PromoCares’ Water4Good campaign, expanding access to clean drinking water.
PHOTOS: Reciprocity Road Brings Clean Water, Smiles To Mexico School
PPEF had begun the week in Las Vegas with its largest annual fundraising event, the Glen Holt & Fran Ford Memorial Golf Tournament, which raises tens of thousands of dollars annually for scholarships.
