Suppliers Archives

AZX Sport (PPAI 224494, Silver) has its headquarters in Tonawanda, New York, and facilities in California and Canada. With a team of more than 85 production and customer service staff, the company manufactures products domestically and in its own overseas factory specializing in a range of hard goods, such as lanyards, bags, can coolers and straws, plus headwear, socks and other products.

In 2024, AZX Sport won a PPAI Pyramid Supplier Star Award of Merit, an annual award recognizing suppliers who deliver outstanding products and services to their customers.

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The custom socks manufactured by Austin, Texas-based Sock Club (PPAI 692671, Silver) are 100-percent made in the USA, from the cotton to the yarn to the packaging. Since early 2024, the company has been working on its strategic workforce expansion to enhance specialization across key functions. This transformation has fundamentally reshaped its organizational capabilities and market approach. As a result, it has implemented substantial team growth, doubling its marketing and sales departments to increase market presence and customer acquisition capacity, and creating a dedicated team focused exclusively on serving and growing the company’s premium accounts.

In that time, it has also has implemented several groundbreaking digital initiatives that have revolutionized its operations, enhanced security and significantly improved the customer experience.

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Since its founding in 1985, Champro (PPAI 669316, Silver) has grown from a kitchen-table operation offering a small line of baseball equipment to one of the most comprehensive lines in the sporting goods industry with equipment, uniforms and custom apparel for sports from baseball to soccer to hockey and more.

The Bannockburn, Illinois-based supplier also supports youth programs in its community – such as the Teamwork Grant Program – and around the world. In 2002, the company opened the Champro School in Karsa, Ethiopia, providing an opportunity for education to more than 600 students.

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New to the PPAI 100 list is Kanata Group (PPAI 111063, Silver), a group of companies representing Neet Feet Custom Sandals, Kanata Blanket, Big Time Jersey and Kanata Towel. Based in Richmond, British Columbia, its product line-up is a one-stop shop for blankets, beach and sport towels, flip flops and sandals, soft home accessories and a boutique line of sports-related wearables including jerseys, headbands, armbands and scarves.

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This is the first year on the PPAI 100 list for Austin, Texas-based DiamondBack Branding (PPAI 655170, Gold), which has been in business since 2012 and entered the promo industry just 10 years ago. Founder William Lovelace, who started making and selling handcrafted pens in high school, transformed his skills into the business that now sells a wide selection of drinkware, barware, coolers and other gear from Igloo, Yeti, Swig and other top brands.

The company credits partnerships for the growth its experienced over the past year as well as new website implementations. This year, the company also earned A+ Supplier and A+ Decorator ratings from SAGE.

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Tomax (PPAI 113176, Gold) earned just over $10 million in 2024 to snag the No. 100 and final spot on our list. Earlier this year, Tomax, was one of the VIP supplier partners to win a Shining Star Award from distributor AIM Smarter. The privately owned company, located near Los Angeles, California, was founded in 1990 as a source for power banks, Bluetooth speakers, cables, adapters, Qi wireless charging, smart home devices, computer and mobile accessories, and tech gift sets.

The company says what sets it apart from other suppliers is that its primary factories deal directly with the retail channel, which grants Tomax the ability to sell brand quality promo products.

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Fey Promo (PPAI 113944, Silver) was founded by John Fey in 1965 as a small manufacturer of vinyl products. By 1969, it had expanded to producing notebooks and folders, and as the years rolled on, Fey grew its product line by acquiring Reflectix, Molenaar and MagnaTel. Today, the company continues to design, manufacture and decorate products in its facility in Edgarton, Minnesota.

Still family-owned and operated, the company boasts a team of talented professionals who helped it earn a spot on PPAI’s coveted list of the Greatest Companies To Work For in 2023 and 2024.

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FIEL (PPAI 190714, Silver) missed making last year’s list but in 2024 it grew revenues by 11.1 percent to snag the No. 87 spot on this year’s roster. FIEL is an acronym for Fairdeal Import & Export Ltd. in Mississauga, Ontario. For the past 30 years it has been an importer and manufacturer of soft signage display products – tablecovers and runners, retractable pop-up banners, advertising flags – and soft goods such as blankets, towels, bandanas and aprons.

The company’s standard production time is five working days, and it also offers guaranteed one-day, two-day and three-day production SKUs.

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Fossa Apparel (PPAI 330885, Silver), based in Fremont, California, specializes in stylish, retail-inspired apparel. It is a woman-owned and minority-owned company founded in 2007 by Michelle Chen and her parents Judy and Andy. Being recognized as one of PPAI’s Greatest Companies to Work For in 2024 was a huge honor and a highlight of the year, the company says.

Last year Fossa continued to develop its PromoStandards webservices, added Order Status and Order Shipment Notification services, and adopted tools such as Hubspot CRM and the ClickUp Project Management Platform. The company also made a commitment to use PFAS-free water resistance coating exclusively in its products moving forward.

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