Reciprocity Road (PPAI 769354) has announced the appointment of Bobbi Levingston as its next executive director.
- Reciprocity Road is an alliance of 13 distributors located across the United States and Canada.
- In April, the collective announced that Perry Wehrle, MAS, will retire from his role as executive director at the end of 2025 after serving in the position for six years.
Levingston will start October 1, 2025, with Wehrle remaining involved through the end of the year to help make a seamless transition.
“It has been one of the greatest honors of my career to serve this extraordinary group,” Wehrle says. “I’m excited to pass the torch to Bobbi, whose passion and professionalism are exactly what Reciprocity Road needs for its continued growth.”
Perry Wehrle, MAS
Executive Director, Reciprocity Road
Next Chapter
Levingston has spent the past 22 years at BrandVia powered by HALO, where she most recently served as senior director of vendor relations.
With a strong background in promotional marketing and leadership, Reciprocity Road recognizes Levingston’s ability to build trusted relationships, lead innovative initiatives and promote a shared vision.
Katy Voight-Noblis
Chair, Reciprocity Road Talent Search Committee
“With her deep respect for the magic of partnerships and a creative, values-driven spirit, she’s the perfect person to lead us into our next chapter,” says Katy Voight-Noblis, chair of Reciprocity Road’s talent search committee. “Plus, she bakes like a pro – so we know the future of Reciprocity Road is looking bright and sweet!”
