How do buyers and consumers differ in their preferences for promotional products? This graphic breaks down each group's interest by product category.
Published July 8, 2025
PPAI Media Staff
Premium Research
Professional Tier Members: Use your My.PPAI login to access this Premium Research content. You may also register or reset your password at the login link.
Not a Silver, Gold or Platinum member of PPAI? Contact your account manager and upgrade to a Professional tier today.
Login
Premium Research Professional Tier Members: Use your My.PPAI login to access this Premium Research content. You may also register or reset your password at the login link. Not a Silver, Gold or Platinum member of PPAI? Contact your account manager and upgrade to a Professional tier today. Login
It’s always nice to work with clients who respect your time and appreciate your promo expertise. Sometimes, though, you might end up working with clients who stretch your patience and throw projects off course. For example, they might treat you rudely, miss important deadlines or make changes after they’ve approved a proof. While you may […]
After years of what has amounted to stagnation, the promo industry is eager – and perhaps poised – to get moving again, two of its most influential leaders agree. Taking the stage Wednesday at the beginning of Specialty Advertising Association of California’s SAAC Expo in Anaheim, in a keynote panel moderated by PromoShop President and […]
The Promotional Product Professionals of Canada has announced that Rob Spector, chairman at Spector & Co., PPAI 100’s No. 18 supplier, has been named the 39th inductee into the PPPC Hall of Fame. “To be recognized by my peers with an induction into the PPPC Hall of Fame is truly amazing,” Spector says. “Over the past three decades, I’ve […]