Promo Products Through the Consumer Lens: Buyer Vs. End User Preferences In 2025

The White House has announced new trade agreements with four South and Central American countries: Argentina, Guatemala, El Salvador and Ecuador. Like previously announced frameworks with Europe and Asian nations, the proposed deals include a commitment from all four countries to refrain from imposing digital services taxes and address intellectual property disputes. Existing tariff rates […]

The Workplace Advisors specializes in providing HR assistance to associations such as PPAI and their member companies.  Each month, the consultancy answers anonymous questions from companies about a myriad of topics. Below are best practices regarding employee termination, including how to obtain company property. Question: We had to let an employee go last week. I […]

Cold calling may not be your favorite sales activity, but when done right, it can work exceptionally well. Some cold calling campaigns can boost ROI by 40% or more, proving that human conversations still matter in a world full of “quick connect” DMs and automated emails. In a post for Nuacom, writer Ann Jones says […]

Your sales team may be doing some forecasting in the coming weeks. These forecasts are helpful, but they shouldn’t be the be-all end-all of your sales plan. Instead, try scenario planning. Rather than betting on 1 outcome, you model several. That way you’re ready if, for example, win rates dip or a new promo doesn’t […]