Gemline Teams With Dutch Supplier To Launch Transatlantic Merch Program

Gemline (PPAI 113948, Premium), PPAI 100’s No. 11 supplier, has partnered with Netherlands-based supplier XD Connects to launch the TransAtlantic Advantage, an innovative program designed to simplify the sourcing and delivery of promotional products across the U.S., Canada and Europe.

The program aims to enable distributors to source and ship identical premium gifts on both sides of the Atlantic without the delays, complexities or shipping costs typically associated with cross-border logistics.

“As the first in the promo industry to offer a seamless transatlantic gifting solution, we’re eliminating both logistical and cost barriers for our distributor partners,” says Frank Carpenito, president and CEO of Gemline, a Certified B Corporation and a public benefit corporation.

As the first in the promo industry to offer a seamless transatlantic gifting solution, we’re eliminating both logistical and cost barriers for our distributor partners.”

Frank Carpenito

President/CEO, Gemline

“Now, businesses can deliver desired promotional items quickly, efficiently and with confidence in their environmental impact. We have spent the past year collaborating with XD Connects to put this program together in a manner that will be turnkey for distributors and allow them to look like heroes with their customers.”

Environmental Responsibility

The curated collection includes 80 best-selling products for the two companies across key categories, including bags, drinkware, tech accessories, notebooks and pens.

Each product in the collection reflects a commitment to environmental responsibility, featuring certified recycled materials and AWARE digital product passports, which provide full transparency into material origins and verify the use of recycled materials.

• Additionally, every product includes carbon footprint impact data.

“This collaboration with Gemline allows us to bring a true transatlantic solution to life,” says Albert van der Veen, CEO of XD Connects. “With this project, we solve an issue for our distributors who have to deliver the same product in Europe as in North America for their customers. Global brands can now gift with consistency and ease, no matter where their employees and customers are based.”