Editor’s Note: This sponsored content is brought to you by B Squared [PPAI 755544, Standard-Base]. Visit the B Squared website to learn more.)
Over the past three decades, supplier B Squared has evolved from a New York City digital print shop into a premier in-house branded merchandise decorator and full-service events partner.
Founder Tim Boucher shares how the company’s print DNA still drives its growth, and why today’s branded merch is all about lasting impact, not throwaway swag.
Q: B Squared has been around for 30 years. How has the company grown and changed?
Boucher: We started as a digital printing company in New York City, and those roots still define us. Printing is in our DNA.
Today, we’re a premier in-house promo decorator and full-service events partner, supporting branded merchandise, custom-designed and printed boxes, fulfillment and complete event branding.
Tim Boucher
Founder, B Squared
Q: What trends are you seeing in promo today?
Tim: It’s no longer about cheap giveaways. Brands want items people keep and reuse – tone-on-tone looks, luxe brands, UV direct printing on drinkware, debossed RAINS bags, rigid hard luggage like AWAY and laser engraving on glass.
That’s how brands live beyond the event!
Q: What sets B Squared apart?
Tim: We’re one of the largest promo decorators in the Northeast, and everything is done in-house. We’re not a broker – we control quality, speed, and consistency.
Q: How can readers connect?
Tim: Contact me directly at tb@bsqu.com.
Need promo that actually gets used?
B Squared delivers premium, in-house decorated merchandise, custom packaging and full event branding – all under one NYC roof.
- 30 years of branding expertise
- Faster turns
- Better quality
www.bsqu.com | 212-777-2044
