Fairfax, Virginia-based Custom Ink (PPAI 594384, D2) has announced that it’s closing its production facility in Dallas and laying off 490 employees across the United States.

Layoffs of administrators, managers, production workers and salespeople will begin as early as February 13, 2024, and the division will be closed by March 29, 2024, according to a filing with the Texas Workforce Commission.

  • The promo firm says laid-off employees will receive severance pay of four to 26 weeks, a health care subsidy and professional job placement assistance.

Custom Ink, which Fortune ranked as No. 8 on its Best Workplaces in Retail 2023 list, is ceasing all in-house production “to improve performance and better align the business with its tech-oriented growth strategy,” the company told the Washington Business Journal.

  • This is the second round of layoffs this year, as Custom Ink previously shuttered production facilities in Charlottesville, Virginia, and Reno, Nevada, resulting in 338 workers being let go, the Reno Gazette-Journal reported.

  • At the time, Custom Ink said that the plan was to “consolidate in-house production in our Dallas, Texas facility.”

Custom Ink’s Growth

Founded in 2000 by three former college classmates, Custom Ink has achieved tremendous growth over the past nearly quarter century.