commonsku (PPAI 552077) recently hosted its CEO Summit in Toronto, Ontario, Canada.

  • commonsku is a cloud-based CRM, order management and social collaboration platform tailored to the promotional products industry.


The invitation-only event brought together 20 executives from commonsku’s enterprise distributor customers for a day of learning, strategic visioning and collaboration.

Attendees included:

  • Sandy Gonzalez of MadeToOrder
  • Joseph Sommer of Whitestone
  • Mitch Freed of Genumark
  • Tom Rector of Thumbprint
  • Brett Boake of Score Promotions
  • Caleb Gilbertson of Imprint Engine
  • Leo Friedman of iPromo
  • Nicholas Green of The Callard Company
  • Will Blejwas of The Icebox
  • Mod Deckelman of Lahlouh
  • Michael Armstrong of Good Things Limited
  • Corey Zirlin of Blue Sky Marketing Group
  • Matthew Grossman of idegy
  • T. John Mehl of Vanguard
  • Joel Antymniuk of MOTIF
  • Stacy Shapiro of Zagwear
  • Joe Rezabek of Leader Promotions
  • Allison McLain of Brand Fuel
  • Chris Sinclair of Brand Blvd
  • Stephen Holden of Holden


Led by commonsku co-founders Catherine and Mark Graham, along with other commonsku executive team members, the summit featured a mix of peer-led open panel discussions and commonsku roadmap discussions for enterprise. A significant portion of the discussions focused on AI and its potential impact on marketing, sales, operations, data analysis and client experience.

“To gather with some of the most forward-thinking distributor leaders in the industry was an honor, as we all sought to tackle some of the most strategic challenges facing our industry today, not to mention the insight gleaned by everyone as we shared how we’re exploring AI and its applications for our businesses,” says Mark Graham, president and chief brand officer at commonsku.

To gather with some of the most forward-thinking distributor leaders in the industry was an honor.”

Mark Graham

President & Chief Brand Officer, commonsku

“We’re excited to look forward with these customers as we anticipate the role of AI, plus our enterprise developments, to enhance the client experience and improve internal efficiency. The technological impact on the industry in the next three to five years can’t be understated, but when we look back at this CEO Summit, we’ll see it as a moment that raised the bar for all of us.”