Miami-based supplier Bold Promo (PPAI 536045, Silver) has announced the addition of Charity Gibson to its leadership team as head of strategic accounts.
In her new role, Gibson will work closely with internal teams to align product offerings, decoration capabilities and digital solutions with the unique objectives of high-value accounts, according to Bold Promo.
“Bold Promo has an incredible vision for the future of promotional products and branded merch, and I’m excited to help bring that vision to life,” Gibson says. “This is about so much more than products and imprints. It’s about creating lasting impressions, telling stories and delivering ROI for every distributor we work with.”
Charity Gibson
Head of Strategic Accounts, Bold Promo
Gibson’s Background
A 25-year veteran of the promotional products industry, Gibson launched The Paper Plane Coaching Company – “a marketing department on contract” – after serving as chief marketing officer at Proforma, PPAI 100’s No. 3 distributor.
Gibson came to Proforma from Peerless Umbrella, PPAI 100’s No. 36 supplier, where she spent six years as a national account coordinator.
Sylvan Faber
Co-CEO, Bold Promo
- Before her role at Peerless Umbrella, Gibson was a founding chef of PromoKitchen, where she volunteered for over a decade. She also hosted the podcast Badass Women of Promo.
- Her prior experience includes president roles at Swag on Demand and Green Banana Promos.
- Gibson has also volunteered on several committees for PPAI and regional associations. In 2017, she was named a PPAI Rising Star and she’s a former member of PPAI Media’s #Online18 listing of promo’s best on social media.
“Charity is more than just a well-known name in our industry – she’s a force of nature,” says Sylvan Faber, co-CEO of Bold Promo. “Her ability to connect with people, understand brand needs and deliver results makes her the perfect fit to lead our strategic accounts division as we enter our next phase of growth.”
