American Solutions for Business (PPAI 101656, Platinum), PPAI 100’s No. 9 distributor, has announced its official rebrand at the company’s national sales conference in Louisville, Kentucky, this morning.

The Glenwood, Minnesota-based company provided attendees with the rebrand assets, giving access to the new logo, color palette and typeface.

  • Additionally, ASB will serve as the primary external brand expression.
  • The full company name remains in secondary logo variations to maintain recognition and reinforce the company’s history and credibility.
Our ability to transcend across markets and borders has never been more important, and this rebrand empowers and positions us to do that.”

Justin Zavadil

President, ASB


“This change has been a deliberate and thoughtful process, and we couldn’t be more excited to welcome the next chapter in our identity,” says Justin Zavadil, president of ASB. “Who we are hasn’t changed. But as we evolve, our ability to transcend across markets and borders has never been more important, and this rebrand empowers and positions us to do that.”

This launch marks the beginning of a phased rollout across all platforms, locations and branded materials, beginning digitally and expanding to larger and physical implementation throughout the coming months.

The rebrand belongs to all of us.”

Taylor Borst

VP of Vendor Relations, Marketing & Events


“It’s important we made this announcement in person, so we can ensure clear communication, understanding and commitment to the transition,” says Taylor Borst, vice president of vendor relations, marketing and events.

“The rebrand belongs to all of us. Through the creative process, we surveyed all 1,300-plus of our team members and relied on input from our advisory boards and leaders along the way. Our salespeople, home office and field employees all played a role in the development of our new logo, and this is something we get to celebrate together.”