Your presentation skills aren’t just for big client pitches or formal team meetings. They also matter in everyday conversations, from impromptu hallway chats to casual client check-ins. When you’re a promo pro, how you communicate matters. Your presentation skills can help you build rapport or get someone excited about your ideas.

Journalist Leonardo Capita says presenting well requires a mix of skills, including strong body language, active listening and an ability to adjust on the fly. It doesn’t matter if you’re part of your company’s sales team or you handle all the roles as a solopreneur — good presentation skills can help you build credibility and stand out.

In this issue of PromoPro Daily, we share Capita’s thoughts on some key presentation skills that can help you connect with your audience and communicate your message.

  1. Verbal communication. Clear, concise and adaptable communication is the cornerstone of any great presentation, Capita says. How you convey your message can be just as important as the content itself. Use short, direct sentences and pause for emphasis.

  2. Body language and gestures. Your body language can either engage or alienate your audience. Pay attention to how you stand. When you stand tall with your shoulders back, Capita says you display confidence and credibility. Also watch how you use your hands. You can use gestures to emphasize points and make your message feel more alive.

  3. Voice projection and tonality. How you project your voice and vary your tone has a huge impact on how your message is received, according to Capita. Your audience may strain to hear you if you’re too quiet and if you’re speaking too loudly, you may appear forceful and turn off your audience. Try to speak at different speeds and volumes to make your delivery feel natural.

  4. Storytelling. When you structure your content as a story, it keeps your audience focused on you. Make sure your presentation has a clear beginning, middle and end. This brings a human element to the interaction, Capita says. It helps your audience understand the “why” behind what you’re discussing.

  5. Stage presence and confidence. According to Capita, this can make the difference between a forgettable presentation and a truly memorable one. Take time to center yourself before a presentation. Then, when you’re ready, stand confidently and make strong eye contact. People are more likely to listen and trust what you’re saying.

  6. Active listening. Capita points out that good presenters are also good listeners. By actively listening, you can connect with your audience and respond thoughtfully to their questions or feedback.


When you master the skills above, like varying your tone and making strong eye contact, you can capture attention and build trust faster. This can help your message truly land, whether you’re leading a meeting or simply sharing your ideas.

Compiled by Audrey Sellers
Source: Leonardo Capita is a journalist with nearly a decade of experience in writing, editing and planning social media and SEO content. He contributes to The Muse, among others.