We’ve all received generic sales emails and voicemails that feel like they could have been sent to anyone. At best, they’re forgettable and at worst, they’re annoying. In branded merch especially, where relationships and trust matter, mass-produced outreach doesn’t work. You need personalization to capture attention and show prospects you understand their world.
A post on the Crescendo blog says that personalization is king because sales is no longer a numbers game. Quality is just as (if not more) important as quantity when trying to hit your numbers. Personalization is all about scrapping a generic sales message in favor of one that addresses an organization’s specific pain points. In this issue of PromoPro Daily, we highlight points from the post that explain why personalization matters so much.
It helps you stand out. A one-size-fits-all approach doesn’t cut it. Always consider what you can do to get your email opened. A good place to start, according to the Crescendo post, is including the prospect’s name in the subject line. You could also reference the location or time of year.
It adds a human touch. Show them you’re not just a sales rep but a person with a sense of humor. The post says people are so used to receiving emails or calls that seem emotionless that they’ll be pleasantly surprised by sales outreach that fees like they’re communicating with an actual person.
It shows you understand their pain points. At the end of the day, the Crescendo post says sales is all about adding enough value so prospects are motivated to buy. While this isn’t easy, sending a personalized email gives you the impression that you’re willing to invest time into the client.
It helps you educate. Branded merch is exciting. You can give people a glimpse at what’s possible for their brand by sharing links to articles, videos and other resources. The post says just make sure you always aim to add value.
It lessens your chances of being annoying. There’s a reason phone anxiety is such a prevalent issue within the world of sales, the post says. It’s because it’s expected that sooner or later, salespeople will have to interact with someone who doesn’t want to be sold to and won’t be afraid to let them know. While you may still face unkind or impatient people, you’ll have an easier time getting them to lower their guard when they know you’ve invested time with a personalized approach.
Everyone wants to feel important. You can make them feel that way by personalizing your outreach. Tailor your language and reference real challenges the prospect is facing. They’ll start feeling less like you’re just trying to sell them merch and more like partners in a conversation.
Compiled by Audrey Sellers
Source: A post from the Crescendo blog.
