Promo Products Through the Consumer Lens: Male Vs. Female Preferences In 2025

White Plains, New York-based Zagwear (PPAI 184202, Gold), PPAI 100’s No. 32 distributor, has announced the appointment of John Flath as vice president of sales and marketing. “I’m thrilled to join such a forward-thinking and creative global agency,” Flath says. “Zagwear is set up for rapid growth, and I look forward to collaborating with the talented […]

Is the SWAG Act officially dead? Its champion, Iowa Sen. Joni Ernst, announced earlier this week that she will not seek reelection next year when her term ends. The Republican senator, who is nearing the end of her second term, has filed a version of this same bill – and drawn opposition from PPAI – […]

It pays to be proactive as a promo pro. This simply means that instead of waiting for people to come to you, you reach out to them first. When you’re proactive rather than reactive, you control the pace and direction of the discussion. It’s a way to spark conversations and build trust in a way […]

When one of us raises the bar in this industry, we all benefit. As we continue to elevate branded merchandise as a smart, strategic marketing medium, the ripple effect is felt far beyond a single order. It lifts our entire industry, and we all win.  Branded merch gets taken more seriously. Budgets get bigger. Creativity […]