Pricing Elasticity Insights from End Buyers | June 2025

Cricket has long lived outside the sports conversation in the United States. But that’s beginning to change. Cricket is heading back to the 2028 Summer Olympics after more than a century away. The sport is joining other new and returning sports on the global stage, including baseball, softball, flag football, lacrosse and squash. While baseball […]

PPAI has officially launched Merch Moves Us, a global marketing campaign designed to strengthen the business case for branded merchandise and elevate the medium’s place in the modern marketing mix. At the center of the initiative is MerchMovesUs.org, a new platform built to give marketers more than product inspiration. The site brings together research, case […]

The branded merchandise industry is mourning the shocking loss of Rob Watson, CEO of Vantage Apparel (PPAI 113235, Platinum), PPAI 100’s No. 14 supplier, who died suddenly on Friday. He was 48. I can’t believe I’m writing this five months from the day that I spent with him at Vantage’s flagship facility in Avenel, New Jersey. Watson […]

Three days proved not enough for the United States and Canada to overcome objections and reach a new trade agreement. Relations between the countries took a sharp turn over the weekend after last-minute negotiations failed to produce a deal, triggering the promised new round of 50% U.S. tariffs on Canadian goods and setting the stage […]