SLWM (PPAI 446276, Platinum) underwent a massive transformation last summer when it sold its small and medium-sized transactional business unit to Mason Marketing Group.

The strategy behind the Kansas City-based firm’s divestiture is to prioritize its biggest accounts while driving growth in key vertical markets, such as healthcare, quick service restaurants, hospitality, retail and financial services, according to Kevin Sherlock, founder, chairman and CEO of SLWM. The divestiture also allowed the firm to strengthen its operations and “provide a best-in-class service to customers,” Sherlock added.

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