At a forum during The PPAI Expo 2024, Mitch Freed, CEO of Genumark (PPAI 266066, Platinum) was candid about things he would have done differently in 2023. “We were so profitable [in 2022] that overhead got away from us,” says Freed. “I found myself just saying yes to a lot of people, and stress levels were high. In 2023, we budgeted lower, but it probably wasn’t low enough.” You wouldn’t know it from its placing in the 2024 PPAI, in which it received high marks for Industry Faith and Professional Development. The Toronto-based distributor also expanded their U.S. market visions recently with the hiring of New York-based Alexis Bernard as director of business development.

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