Premium Research

Find out which promotional product categories are preferred by Gen Z, Millennials and Gen X in this report from PPAI Research.

PPAI Research reveals how distributors and suppliers of all sizes are approaching technology and assigns High Marks to some of the companies doing it best.

Many suppliers are finding that rising procurement costs are directly feeding margin pressure, challenging their profitability and growth.

Many distributors are finding it difficult to grow fast enough to protect margins in the face of inflation and tariff uncertainty.

PPAI 100 suppliers report a clear shift in distributor requests toward proximity, flexibility and fulfillment speed following tariff changes.

Our summer survey reveals what PPAI 100 distributors are observing in the market following recent tariff changes.

View the slides and watch the conversation for research-based insights into the economic, operational and strategic shifts shaping the promotional products industry.

$549.2 billion was spent on advertising in the U.S. in 2024. Here's how the expenditure on promotional products stacks up to adjacent markets.

End buyers want their promotional products to have more digital aspects, according to a recent consumer study by PPAI Research.

How do buyers and consumers differ in their preferences for promotional products? This graphic breaks down each group's interest by product category.

How do male and female consumers differ in their preferences for promotional products? This graphic highlights gender-based variations by product category.

As part of the 2025 PPAI 100 research project, suppliers and distributors of all sizes provide information on their business fundamentals.

Learn more about the challenges reshaping distributors’ strategies and how PPAI 100 firms are adapting to these market changes.

Learn more about the policies and challenges reshaping suppliers’ strategies and what PPAI 100 supplier firms recommend for trade and tariff reform.

Learn more about the policies and challenges reshaping distributors’ strategies and what PPAI 100 distributor firms recommend for trade and tariff reform.

Find out what factors are driving the industry’s top distributors, from personalization to sustainability, in this PPAI Research report.

Pricing elasticity is real, but it hinges on perceived value. Find out how far buyers will go and what motivates them in this consumer study from PPAI Research.

This 20-page report is a snapshot of regulations for promotional products firms to consider when forming email marketing strategies.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.

PPAI 100 members are surveyed bi-monthly on recent market conditions and for industry sentiment on a variety of topics.