Everyone loves feeling genuinely appreciated, but showing gratitude can sometimes get lost in the shuffle of day-to-day tasks. Whether you’re a solopreneur, sales rep or team leader, it can feel like there’s just no time left over between the emails, calls and meetings. However, gratitude matters more than you think. When you practice it with intention, it can strengthen your sense of connection and boost your engagement with the people around you.
Claire Hastwell, the content program manager at Great Place to Work, says gratitude plays a major role in the workplace. Not only can it strengthen bonds and boost morale, but it can improve your bottom line. In this issue of PromoPro Daily, we share Hastwell’s thoughts on the benefits of gratitude and how to cultivate more of it at work.
Gratitude improves employee morale and engagement. Hastwell points out a 2025 Great Place To Work survey of 1.3 million employees that found that when everyone in the company has an opportunity to receive recognition for their work, employees are 60% more likely to give extra effort. Not only that, she says, but those who feel recognized are more likely to speak positively about their employers and feel a sense of purpose.
Gratitude leads to enhanced team relationships. When staff members know they’re appreciated by their bosses and co-workers, they collaborate easier and often feel more willing to go above and beyond. Hastwell says they be more likely to share resources, offer help without being asked and approach challenges with a “we’re in this together” mindset.
Gratitude increases productivity and performance. According to the same 2025 data, recognition is the second biggest driver of productivity and extra effort. Hastwell says employees are 1.6 times more likely to give extra effort when recognition is abundant and equitable.
Gratitude results in lower turnover rates. When you want to keep your promo pros, make sure they know they are valued. Gratitude lets people know they are truly seen and counteracts the “replaceability” that often drives talented people to look elsewhere, Hastwell says.
If it has been a while since you wrote a thank-you note or gave a shout-out, make some time to do it this week. Showing gratitude isn’t just being polite to people but showing that you truly appreciate them. Do you run your promo company on your own? Send a thoughtful gift to a loyal client. Work as a sales rep? Drop off a handwritten thank-you note to a colleague who helped you close a deal. Small gestures go a long way.
Compiled by Audrey Sellers
Source: Claire Hastwell is the content program manager at Great Place to Work.
