In the workplace, proximity bias is simply the tendency to favor people who are physically closer. For example, consider if one promo pro works onsite and the other works remotely. While they both deliver strong results, the in-office rep gains more face time with leadership, gets included in impromptu meetings and is more likely to be top-of-mind for opportunities.

Whether or not you lead a team, it’s important to be aware of proximity bias. Otherwise, presence becomes more important than performance. Writer Leonardo Capita crafted a blog post for The Muse that explains how to overcome proximity bias, whether you’re a leader or an employee. We share his thoughts in this issue of PromoPro Daily.

Tips For Leaders

  • Develop more self-awareness. Ask yourself if you may be unintentionally assigning key projects to your in-office team members. Consider whether you know your remote employees as well as those you see in person. Regular self check-ins can help uncover unconscious biases.
  • Seek feedback. Capita says it’s a good idea to invite input from your team about what’s working and what’s not. Create a safe space where concerns can be shared without fear of judgment.
  • Promote digital-first collaboration. Capita recommends creating processes that give all employees equal input in meetings, brainstorming sessions and decision-making, no matter where they’re located.

Tips For Employees

If you work remotely, you can take some steps to increase your visibility:

  • Take initiative. Don’t wait to be noticed, Capita says. Raise your hand for cross-functional projects, speak up in meetings and look for opportunities to share your wins and progress.
  • Have honest career conversations. If you have a good relationship with your manager, Capita suggests asking them directly: “What do I need to do to get to the next level?” Candid conversations can clarify expectations and show that you’re serious about growth.
  • Build your internal network. Capita advises reaching out to trusted colleagues who can offer support, amplify your work or help you stay looped into opportunities you might otherwise miss.

Proximity bias can sneak its way into any workplace. Instead of tying recognition and opportunity to physical presence, make sure you consider outcomes rather than office attendance.

Compiled by Audrey Sellers
Source: Leonardo Capita is a seasoned journalist with a knack for crafting engaging content. With nearly a decade of experience in writing, editing, and planning SEO and social media content, he has covered a wide range of topics, including career advice and professional growth.