Workplaces that are more inclusive have been statistically proven to be more successful than less-inclusive workplaces. More than three-quarters (85 percent) of CEOs with diverse and inclusive cultures report increased profits, according to Fundera. Racially and ethnically diverse companies are also 35 percent more likely to perform better.
Prioritizing inclusion at work can also lead to happier employees. When everyone feels included, morale goes up and employees naturally feel more engaged in their work. While inclusion offers clear benefits, it’s not always easy to implement. Many leaders want to create a more inclusive workplace, but they don’t know how. As a result, they end up doing too little or doing nothing at all, says Paul Petrone, a senior content marketing manager for LinkedIn.
If this sounds familiar, read on. We’re discussing Petrone’s ideas for being more inclusive in this issue of Promotional Consultant Today.
1. Sponsor excellent people. As a leader, one of the simplest ways you can promote inclusion is to sponsor the people in your organization who may be overlooked. These may be Black employees, women, or racial minorities. When you see a spark in someone, pull them aside and share what you see. This simple action can inspire them to be their best. Find out how these employees would like to grow and then give them the resources to get there. Invest in their development and they could turn out to be your organization’s next great leaders. Always look for ways to sponsor great people, regardless of their background, says Petrone.
2. Look for those who are left out. In any work group, there are usually a few outsiders. These employees may not feel like they fit in with the group. You can help bring more inclusion to your workplace by spotting these employees and bringing them into the fold. By simply reaching out and showing these individuals they’re welcomed on the team, you can help them from feeling alone. You might also inspire them to contribute in new ways. Some employees just need someone to believe in them. For example, you may have a new sales rep on your team who has an interest in podcasting. While you can help this person learn the company culture, you can also encourage them to use their talent to the fullest. If you want to be more inclusive, find ways to help other people succeed.
3. Create a culture that’s welcoming for all. From your job postings to your training programs, make it clear that your workplace is one where people from all backgrounds and ethnicities are welcome. This means creating programs and solutions that fit everyone’s needs, regardless of who they are or where they worked before your company. This can help everyone feel included because everyone receives the same treatment.
In honor of Black History Month, commit to creating a more inclusive workplace. When you work to be more inclusive, you help empower your team members and recognize the unique value everyone brings.
Compiled by Audrey Sellers
Source: Paul Petrone is a senior content marketing manager for LinkedIn.