Lisa Greyhill, president of Firebrand Global Marketing (PPAI 304784, Standard-Plus) recently traveled to Washington, D.C., as part of the National Association of Women Business Owners’ Advocacy Days to support policy initiatives that uplift women-led microbusinesses across the U.S.

Greyhill, a member of NAWBO Chicago’s Advocacy Committee, met with congressional staffers to raise awareness about the unique pressures women business owners face, particularly those balancing entrepreneurship with caregiving responsibilities and navigating limited access to capital.

“Microbusinesses are the heartbeat of our economy,” Greyhill says. “And women are leading a huge portion of them – quietly, creatively and without enough visibility in policy or procurement.”

Imperial (PPAI 133496, Standard-Plus) has announced a new collaboration with “The Lads,” a social media and YouTube channel led by golf star Jason Day.

• Blank versions of select Imperial headwear styles featured in The Lads Collection are carried by Sportsman Cap & Bag and sold through distributors nationwide for use in the promotional products industry.

“We’ve each worn our share of Imperial hats over the years, so creating a collection was a no-brainer,” says Ryan Ruffels of “The Lads.” “Imperial’s reputation in golf is unmatched, and it nailed our vision with quality and detail. We’re proud of what we’ve built together and are excited to keep growing ‘The Lads’ line – more styles, more colors, more for the community.”