Proforma (PPAI 196835, Platinum), PPAI 100’s No. 3 distributor, has announced that Michael Roney has rejoined the company as its new senior vice president.
Roney previously served as senior director of product development at Proforma before departing in 2023 to launch a mobile app startup. He developed the platform behind Scout, a software that now tracks over 12,000 products daily and has delivered more than $1.2 million in savings to users.
“After spending years at Proforma, surrounded by many of the most successful distributor owners in our industry, I realized that the only way to fully understand the entrepreneurial experience was to live it,” Roney says. “Building Scout gave me access to insights and understandings which I will forever carry with me. But there’s truly no place like home, and I’m thoroughly excited to apply the lessons learned to further the Proforma community in every way I can.”
Michael Roney
SVP, Proforma
Roney’s return marks the 20th current employee who has left and later rejoined Proforma, which earned 2025 PPAI 100 High Marks in Employee Happiness.
“Returning employees bring something truly unique to the table,” says Kathy Mayo, vice president of human resources at Proforma. “They understand our culture, know the industry and return with fresh insight and energy. Michael is a perfect example of how stepping away can strengthen a person’s contributions when they come back.”
Honoring 40 Years Of Dedication
The Independence, Ohio-headquartered firm is also recognizing two anniversaries among its workforce.
- In July, Dave Cantillon celebrated 40 years in Proforma’s accounting department, and this coming February, John Campbell will celebrate 40 years with Proforma’s business development team.
“Dave and John are key drivers of Proforma’s success,” says Vera Muzzillo, CEO of Proforma and recipient of PPAI’s 2025 Woman of Achievement Award. “Their dedication, consistency and leadership over four decades have not only shaped our company but set a standard for excellence across the Proforma network. We are honored to celebrate them and grateful for the legacy they continue to build.”
Vera Muzzillo
CEO, Proforma
By fostering a culture that values personal fulfillment, professional development and strong relationships, Proforma continues to build a network where people feel seen, supported and inspired, according to Doug Kordel, president and chief legal officer of Proforma.
“At Proforma, our commitment to culture is a commitment to people,” Kordel says. “We know that careers aren’t always linear – people grow, change and explore. But we’ve built a workplace where they want to return. That kind of loyalty can’t be manufactured; it’s earned through trust, support and shared success.”
