Melissa Mash
Founder & CEO
DagneDover.com
PPAI 892617
How did your company get its start?
I came up with the idea for what became Dagne Dover while I was working for Coach in the U.K. I saw that there was an opportunity to create a new bag brand rooted in smart, organized design, but beautiful, modern and gender neutral – something that didn’t exist at the time. I decided to go back to business school to find my co-founding team and establish the foundation for the brand that we all know today. We got to market four years after my initial idea for Dagne.
What led your company to enter the promotional products market?
People love using our bags and telling their friends, family, co-workers and even random people at the gym about them. They love the material, the look, the functionality and how our bags make them feel prepared for whatever the day throws at them. We felt that the promotional products market was a natural fit for us, as presents gifted to employees and clients are meant to be loved and are meant to be useful for their daily lives. Dagne is the perfect fit.
What’s your favorite thing about being in the promotional products industry?
The promotional products industry is our favorite group to work with because we get our brand in front of so many different groups of movers and shakers in various industries – media, tech, sales, professional services, etc. Our bags are so versatile. We love showing how adaptable they are for so many different types of audiences, and the end client often ends up loving their bag so much that they become a fantastic brand ambassador.
Why did you join PPAI?
We joined PPAI because of its strength in client list, network, reputation and, of course, The PPAI Expo.
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