(Editor’s Note: Amid the ongoing voting for the new slate of nominees for the PPAI Board of Directors, PPAI Media is profiling the potential new additions. Be sure to also check out our introduction to Whitestone Founder & CEO Joseph Sommer.)

Bruce Barnet has built his career on blending strategy with operational precision.

As chief operating officer of Charles River Apparel (PPAI 111644, Gold) – supplier No. 39 on the 2025 PPAI 100 – Barnet has spent the past 13 years helping to shape the third-generation, family-owned Massachusetts firm into a stalwart of sustainable growth and operational excellence. He joined the company as CFO before moving into the COO role, where he has driven transformative changes in global supply chain management, technology adoption and corporate culture through the Charles River Cares social impact initiative.

With more than 30 years of financial and operational leadership experience, Barnet’s background spans executive roles in both public and private companies, the founding and sale of a supply chain business and extensive volunteer service to the promotional products community – including leading roles with the Promotional Products Education Foundation, PPAI’s Investment Committee, and the Supplier and Strategic Foresight committees.

And now, he has been nominated to serve on the PPAI Board of Directors.

The election to approve this year’s two-person board slate begins Aug. 25 and closes Aug. 29. Each PPAI member company’s voting contact is eligible to cast a vote for the slate. Voting will be done electronically, and a new 2025 username and password will be emailed to the voting contacts when voting opens. A candidate must receive majority approval among votes cast to be named to the Board of Directors at the conclusion of The PPAI Expo 2026.

In this interview with PPAI Media, Barnet discusses his motivations for board service, the strengths he brings, and how his career experiences have prepared him for this role.


PPAI Media: What interests you about the opportunity to serve on the PPAI Board?

Barnet: I’m honored to join a talented group of leaders guiding the strategic direction of our industry. This role offers a unique opportunity to address ongoing challenges, champion innovation, advocate for our members and help ensure the promotional products industry continues to evolve and thrive. Volunteer leadership has played a vital role in shaping our industry, and I’m excited to contribute meaningfully to that legacy.

PPAI Media: How do you think your experience prepares you to represent suppliers throughout the membership?

Barnet: During the last 13 years at a leading apparel supplier, I’ve navigated both growth and disruption – driving sales and profitability, embracing technology, fostering product innovation, streamlining operations and strengthening our supply chain. I’ve also led initiatives in sustainability and corporate social responsibility. I’m passionate about sharing these experiences and collaborating with suppliers across all levels to address their needs and help position our industry for long-term success.

PPAI Media: What are the biggest challenges and opportunities facing the industry as a whole?

Barnet: The top challenges I would list are:

  • Tariffs and their impact on global supply chains, pricing, and margins.
  • Navigating economic uncertainty – rising costs, inflation and shifting consumer and business behavior.
  • Increasing cybersecurity threats requiring greater vigilance and preparedness.

The top opportunities I see are:

  • Leveraging technology including AI to drive efficiency and streamline operations.
  • Innovating across products, services and delivery models.
  • Capitalizing on growth in strong market segments through strategic focus and agility. 


PPAI Media: What excites you about PPAI’s future, and what would you hope to accomplish during your term?

Barnet: I am energized by the evolving role of branded merchandise in enhancing customer and employee engagement. PPAI has shown resilience and adaptability, especially in areas like technology, sustainability and ESG leadership. The Association continues to be a strong advocate for legislative change and provides valuable tools for member education and growth. During my term, I hope to support these initiatives, tackle emerging challenges and help members thrive in a dynamic business environment.