Running your own merch business has plenty of perks, but it can also get lonely. When you spend most of your days working from home, it’s easy to realize you haven’t connected with another industry peer in weeks. The good news? You can build a community as a solopreneur without adding more to your calendar.
In a post for the Working Solutions blog, writer Zanzy Begoun says community is everywhere — from online groups and co-working spaces to virtual events and local volunteering efforts. In this issue of PromoPro Daily, we share her simple ways to stay connected, even when you work solo.
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Tap into your professional network. Begoun says this is one of the easiest ways to stay connected. Reconnect on LinkedIn by joining groups tied to your skills and interests. You can also seek out peer groups where professionals gather to share advice or talk through challenges.
Join virtual events that go beyond training. While you may sign up for webinars and workshops for the learning aspect, they’re also great for building connections. Even when you attend an online training, you can often interact with others in the group. Begoun recommends staying online when the session ends, reaching out to other attendees and even suggesting a few coffee chats.
Create your own micro-community. This could look like pairing up with a fellow remote professional to share wins or check in on progress. Or, start a small group text with a few peers who can keep you engaged and supported throughout your day. Begoun says some of the strongest friendships begin with simple check-ins during a busy season.
Balance online interaction with offline community. Begoun points out that in-person relationships can still play a huge role in making remote work sustainable. She recommends volunteering locally, whether it’s serving at a food pantry or walking shelter dogs, to provide social interaction while giving back. Another idea is to try a co-working space occasionally to get that office energy you may miss.
Make it personal, not professional. Community doesn’t always have to be about networking, Begoun says. Some of the strongest bonds are built when you talk about interests outside of work. For example, you could join a book club or fitness challenges to connect with people on a human level.
Use technology intentionally. Technology can feel overwhelming at times, but using the right tools can help you feel more connected to others. Begoun advises turning on your camera during video calls so you can see the other person’s expressions. She also suggests using platforms like Slack and Teams to host informal coffee chats.
You don’t have to build your merch business in isolation. A quick coffee chat or a local volunteer opportunity can go a long way. By making connection a priority, you can create a support system that helps you thrive both personally and professionally.
Compiled by Audrey Sellers
Source: Zanzy Begoun is a strategic marketing professional and B2B/B2C content writer who contributes to the Working Solutions blog.
